BLOOMINGDALE’S ANNOUNCES THE LAUNCH OF AN EXCLUSIVE LOYALTY PROGRAM

Luxury retailer Bloomingdale’s is redefining beauty with the launch of its new beauty loyalty program.

Available exclusively across the UAE, Kuwait, and Qatar, the exciting new Bloomingdale’s Beauty (BB) initiative is designed to reward, recognize and pamper makeup and skincare enthusiasts with money- can’t-buy experiences and carefully curated gifts.

Bloomingdale’s Beauty (BB) customer rewards include virtual and in-store consultation services, early access to product launches, game-changing 90-minute delivery services, and a range of digital and beauty innovations from the world’s most luxe beauty brands. Expect artistry and color, high-tech skincare, and exquisite fragrances from Byredo, Gucci, YSL, Hermes, Chanel**, Dior**, Tom Ford, Estée Lauder, Kiehl's, and many more.

The loyalty program offers four tiered levels of recognition – Discoverers who will benefit from the latest digital beauty experiences, Beautopians who will be treated to exclusive samples and vouchers, and Aficionados and Beauty Cognoscenti who will be gifted luxe BB Boxes (curated by region). Aficionados will receive one BB Box per year, while Beauty Cognoscenti will be rewarded with two luxe BB Boxes every year.

Tiers are allocated based on eligible spend across Bloomingdale’s beauty ranges. From launch, every online purchase contributes to a customer’s level. Shortly after that, both in-store and online purchases will contribute, provided customers have a registered Bloomingdale’s online account. Members must be over 18 and residents of the UAE, Kuwait, or Qatar to participate.