BLOOMINGDALE’S CELEBRATES ITS NEW SS23 CAMPAIGN

This Spring/Summer 2023, Bloomingdale’s bounds toward a synergistic future celebrating the power of growth and creativity with “The Future is Beautiful,” the campaign showcasing the boundless potential of fashion, jewelry, beauty and technology.

WOMENSWEAR & KIDSWEAR

This Spring/Summer ’23, take your style game to a whole new level with Bloomingdale’s roster of designers pushing the boundaries with experimental pieces. Redefine the classics with glossy silks from Auteur and Zimmermann, inventive and unique silhouettes from PH5, classy neutrals from Victoria Beckham and more.

Think “The Valentino Effect” and do more with less: this season is all about monochromatic moments, from Oroton and MACH&MACH’s pinks and Self-Portrait and Proenza Schouler’s aqua moments to Auteur’s minimalist whites and Taller Marmo’s contemporary eveningwear in bold ocean hues. For the magpies out there, 16Arlington, David Koma and Rotate celebrate all things sparkly, glittery and glitzy with eclectic and eccentric pieces.

Look out for leopard prints and earn your stripes bold and beautiful prints by NANUSHKA and Simon Miller or opt for an edgy statement with PH5’s sculptural pieces. Stay on trend and add a touch of Y2K flair with Jonathan Simkhai, Alex Perry and Alessandra Rich, or go for grunge with acid wash, silky slip dresses, and classic plaid from Off-White and Dion Lee.

As the weather warms up, swim and beachwear this season draw sensual cut outs, striking bikinis, retro fits, and high contrast colors with Hemant & Nandita, Alemais, and Agua Bendita – all perfect for poolside lounging. Take your shoe game to new heights with Malone Souliers, BYFAR and MACH&MACH’s must-have pumps and heels for the season. Walk the talk with maximalist pairs and fun flats by Black Suede Studios, Attico and Moon Boot. When it comes to accessories, futurism meets nostalgic revival with the holographic trend in full swing, presented by L’Alingi, Le Silla and MACH&MACH.

Plus, something for the little style icons: kidswear sees dreamy dresses from Self-Portait, Zimmermann and Stella McCartney, as well as relaxed silhouettes in sunny palettes by Fendi, OffWhite and KENZO.

MENSWEAR

This SS23, Bloomingdale’s menswear department welcomes an array effortlessly edgy essentials, from laidback lounging essentials and cool accessories to vibrant colors, cheerful prints and more. Discover the perfect pieces to elevate your style this season with Emporio Armani and Off-White’s latest and greatest. For the ones looking to get a dopamine hit, Casablanca and Palm Angels offer vibrant colors, cheerful prints, and classic tie dye. AMIRI and Paul Smith tap into sporty vacationwear with bold prints and lightweight fabrics that promise to refresh your wardrobe.

Texture rules the season with lightweight knits: Marcelo Burlon and Dries van Noten never fail to make a statement with impeccable cuts perfect for layering. Go from day to night with the perfect knit, plus comfy and versatile baggy looks from NANUSHKA and Off-White. Put the finishing touches on any look with the perfect footwear and accessories as AMIRI and JW Anderson give functional slippers and iconic sneakers a makeover: think stylish colorways and unexpected details that elevate comfort.

At Bloomingdale's, the future is a place of endless possibility and beauty. This SS23, embrace the limitless potential of what's to come and make the most of every style moment.

BEAUTY

Bloomingdale's is excited to showcase an array of beauty products and tech-infused beauty tools that are sure to take any beauty routine to the next level. One must-have beauty product featured in this campaign is the YSL Babycat Eau de Parfum. This delicate yet captivating scent is a blend of white flowers and vanilla, perfect for any occasion. Skincare enthusiasts will love the Lancôme Absolue Soft Cream, formulated with Pro-Xylane to nourish and rejuvenate the skin for a youthful, radiant appearance.

For those in need of some extra hydration overnight, Kiehls Fast Release Wrinkle Reducing Night Serum is a top pick. This serum is formulated with Hydro-Plumping Re-Texturizing Concentrate to smooth and plump the skin while the user sleeps. The eye area is also in for some TLC with Kiehls Creamy Eye Treatment with Avocado, enriched with Avocado Oil to nourish and soothe.

Lancôme Le 8 Hypnose Mascara is a must-have for those seeking bold, dramatic lashes. Its speciallydesigned brush and long-lasting formula make it easy to achieve bold, beautiful lashes.

In addition to these must-have beauty products, the campaign also features an array of tech-infused beauty tools. Brands such as 111Skin, Gucci, Mariam Quevedo, La Prairie, Byredo, and Bulgari are leading the charge in this exciting new realm of beauty. From facial rollers and massagers to LED light therapy masks, these tools are sure to take any beauty routine to the next level.

Don't miss out on the opportunity to be a part of the future of beauty - visit Bloomingdale's to shop the latest and greatest in beauty products and tech-driven beauty tools as part of the "The Future is Beautiful" campaign.