ENTER A NEW DIMENSION OF CREATIVITY WITH GUCCI BLUSH DE BEAUTÉ

Gucci Beauty presents Gucci Blush De Beauté, the House’s first powder blush made for pure creative expression. Smooth, playful and multi-use, it can be applied on cheeks and eyes, becoming one with skin. Thanks to its formula, you can layer makeup effortlessly from a light flush to a daring look, and any mood in between.

The Formula:

Its adaptable formula of smooth powders and pigments is infused with emollient waxes to deliver buildable, long-lasting color that intensifies seamlessly, layer after layer.

The hydrating, ultra-thin powder cares for all skin types with an infusion of Shea Butter, Hyaluronic Acid and Black Rose Oil, blending pleasantly and easily for a second-skin feel.  Designed for versatility, every touch of Gucci’s new powder blush comforts with a moment of self-care that helps skin feel as good as it looks.

The Range:

Gucci Blush De Beauté comes in an array of six lively hues designed for a natural-looking glow. From supple pink to brazen berry, the range offers a series of universally flattering shades that energize your skin tone to its freshest expression and deliver a touch of color to cheeks and eyes.

The Packaging:

An object of desire that inspires. Embellished with pastel pink enamel and a playful star pattern, Gucci Blush De Beauté’s covetable compact is dressed in a vintage-inspired gold-toned design.

Transforming on-the-go touch-ups into a special ritual, the compact reveals a tenderly embossed powder with the emblematic Gucci logo within.

The Campaign:

Don’t rush, just blush. Shot by Oliver Hadlee Pearch, the campaign for Gucci Blush De Beauté brings the ritual of blushing back to beauty. Inspired by those who dare to express their creativity in unexpected ways, a diverse group of characters appear in colorful imagery and a video.

Here, the protagonists are captured in a club’s powder room, touching up their makeup before they hit the dance floor. Playing with unlimited inspiration, the campaign brings self-care and self-expression to a collective dimension, as the models show the pleasure of inventing and expressing the new rules of beauty together.