LUMINOUS SILK The makeup artists’ best-kept secret

  • Publish date: Wednesday، 28 April 2021
LUMINOUS SILK The makeup artists’ best-kept secret

Inspired by the refined texture of charmeuse silk, the LUMINOUS SILK range encapsulates Giorgio Armani’s philosophy of enhancing natural beauty. The LUMINOUS SILK products create an immediate fresh, healthy-looking complexion that defines the iconic Armani glow. Skin is corrected and unified, with a radiant and flawless finish.

This year, LUMINOUS SILK FOUNDATION and LUMINOUS SILK FLUID SHEER GLOW ENHANCER are presented in a new, on-the-go 18ml format, ideal for the urban nomads who want to maintain their perfect glow however their day unfolds. In addition, Giorgio Armani unveils the new LUMINOUS SILK GLOW FUSION POWDER, available in 10 shades: its seamless texture blends into the skin for a long-lasting radiance.

LUMINOUS SILK The makeup artists’ best-kept secret

LUMINOUS SILK FOUNDATION: THE ICONIC ARMANI GLOW

A true innovation in make-up, Armani beauty product LUMINOUS SILK FOUNDATION was the first expression of Giorgio Armani’s philosophy of perfecting the complexion with the lightest touch. The foundation fuses a perfected finish with a fresh, healthy radiance, thanks to a formulation that beautifies the face in light. With an effect that revives the complexion, and maintains that radiant freshness throughout the day, LUMINOUS SILK FOUNDATION has earned the status of a beloved, trusted product among make-up artists. Indeed, the foundation perfects skin for any occasion and under all lights, creating a complexion that appears flawless even in photographs. Ideal for all skin types, LUMINOUS SILK FOUNDATION combines professional result with the ultimate feeling of comfort on the skin and can be found in every make-up artist’s essential kit. Equally, LUMINOUS SILK FOUNDATION is effortless to apply as part of an everyday routine. With a range that spans 40 colors, there is a LUMINOUS SILK FOUNDATION shade to suit every skin tone.

LUMINOUS SILK The makeup artists’ best-kept secret

In a fluid and non-masking texture, LUMINOUS SILK FOUNDATION reveals skin’s natural luminosity. LUMINOUS SILK FOUNDATION‘s Micro-fil™ Light Technology formula creates an extremely delicate sensation on the skin, that feels like silk. The secret of this pioneering technology is made possible by high-purity pigments finely milled together. Within this finest formula, glycerin provides hydration, which results in a beautifying effect.

LUMINOUS SILK FOUNDATION is introduced this year in a unique 18ml portable format. Available in 18 shades, it is ideal to deliver an immediate fresh radiance, on-the-go.

LUMINOUS SILK The makeup artists’ best-kept secret

LUMINOUS SILK MULTI-PURPOSE GLOW CONCEALER: A RADIANT, PERFECTING FORMULATION

Lightweight and comfortable to wear, LUMINOUS SILK MULTI-PURPOSE GLOW CONCEALER, available in 20 shades, conceals and highlights while imparting radiance.

Formulated to conceal under-eye circles, redness, and make-up mistakes, LUMINOUS SILK MULTI-PURPOSE CONCEALER combines an ultra-fine texture with an intensely pigmented formula. Within the formulation, fillers lend radiance, while blurring the appearance of fine lines. Caffeine is well known to reduce the appearance of dark circles and puffiness around the eyes. Meanwhile, for coverage that does not dull the complexion, the formula is composed of amino acid-coated mineral pigments and light-as-air microspheres that conceal without heaviness, while delivering 24-hour hydration.

LUMINOUS SILK The makeup artists’ best-kept secret

LUMINOUS SILK GLOW FUSION POWDER: A FLAWLESS, SEAMLESS FINISH

The new LUMINOUS SILK GLOW FUSION POWDER allows for a versatile application, while creating a radiant finish. In a range of 10 skin-flattering shades, LUMINOUS SILK GLOW FUSION POWDER delivers a fresh, luminous result when worn alone, or a long-lasting healthy glow when applied after foundation.

LUMINOUS SILK GLOW FUSION POWDER’s breakthrough formula is based on both water memory technology and an optimal concentration of fine pigments. On application, the skin’s moisture transforms the powder into a fluid. This creates a fine film, while flexible microspheres blend into the skin’s surface, for a seamless finish that blurs away the appearance of fine lines.

Echoing the LUMINOUS SILK range’s signature look, the powder comes in an elegant case with a sleek cap to match each powder’s shade, with the cap embellished with the silver Giorgio Armani monogram.

LUMINOUS SILK The makeup artists’ best-kept secret

LUMINOUS SILK FLUID SHEER GLOW ENHANCER: A BESPOKE COMPLEXION REVIVER

LUMINOUS SILK FLUID SHEER GLOW ENHANCER creates a beautifully enhanced glow, with its weightless liquid formula inspired by organza’s sheer appearance.

FLUID SHEER’s advanced formula brings multiple benefits. Volatile solvents offer a fluid, smooth application. And thanks to a non-greasy silicone oil and ultra-light micro-spheres, the formula has an extremely soft, sensorial feel on the skin. FLUID SHEER’s color can be intensified by layering the formula without any heaviness, while glycerin brings comfort and hydration for 24 hours.

FLUID SHEER is a truly customisable product, that be applied to create strikingly different effects. Its 7 shades can be used to either highlight, blush, or warm the complexion, depending on the color and application technique chosen. Worn under foundation, FLUID SHEER creates a soft, hydrated make-up base and a subtle glow. Blended with foundation, it adds a natural boost of radiance and color. And applied over foundation, FLUID SHEER highlights or contours, depending on the shade, offering a long-lasting effect.

Now also in a new, 18ml format, FLUID SHEER enhances the complexion throughout the day. This portable size makes FLUID SHEER the ideal complexion pick-me-up, delivering an immediate glow, on-the-go.

A LUMINOUS RITUAL FOR A TAILOR-MADE GLOW

The new LUMINOUS SILK GLOW FUSION POWDER adds another level of radiance to the LUMINOUS SILK ritual, the make-up artists’ best keep secret.

First, the skin is primed for make-up application with LUMINOUS SILK HYDRATING PRIMER.

Next, LUMINOUS SILK FOUNDATION corrects, unifies, and perfects the complexion, for instantly radiant skin.

To follow, LUMINOUS SILK MULTI-PURPOSE GLOW CONCEALER is applied to conceal, highlight, or erase.

For a highlighted look, FLUID SHEER adds a natural boost of radiance and color.

LUMINOUS SILK GLOW FUSION POWDER then acts as the finishing touch to create an enduring Armani glow. Its semi-matte, luminous finish offers long-lasting radiance.

LINDA CANTELLO, GIORGIO ARMANI INTERNATIONAL MAKE-UP ARTIST

“Luminous Silk was, in my opinion, the first foundation that worked on set, but also in real life. It took professional makeup artistry into the hands of women, flawlessly. Luminous Silk broke the mould. It was nothing like existing foundations and because of its patent, it has never been copied successfully.

And what’s not to love about Fluid Sheer? It is way more than just a highlighter. Way ahead of the curve when it was launched 20 years ago, its many uses keep it relevant. My personal favourite way to use it is to blend over an eye pencil to achieve a quick and seamless smoky eye; it will last for hours and have a sultry sheen.”