THE ICONIC LA PANTHÈRE BOTTLE ELEVATES ITS EMBLEMATIC DESIGN

  • Publish date: Sunday، 05 November 2023
THE ICONIC LA PANTHÈRE BOTTLE ELEVATES ITS EMBLEMATIC DESIGN

Created in 2014, the La Panthère fragrance dares to revisit legendary chypre with an innovative floral-feline accord. A fragrance for which Cartier designed a bottle carved from the inside: a head sculpted at a right angle, a square jaw and bevelled eye. It reflects the panther’s hypnotic signature; its sleek and sensual femininity.

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Nine years later, while the scent remains unchanged, this iconic bottle has become an emblem and pared down with a more responsible approach. A subtle makeover that prioritises lightness and limits environmental impact. How? Firstly, by drastically reducing the weight of glass by 50%. Then by significantly reducing the plastic of the cap by 70%, and using aluminium, a 94% recyclable material.

What is the objective? To reduce greenhouse gas emissions. This is an objective that has been achieved by 48% for the new 100ml bottle and its 200ml refill, compared to three previous 100ml bottles.
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In addition, the pursuit of the natural requires the use of 100% plant-based alcohol.The Panthère bottle, entirely refillable, marks the beginning of a responsible process initiated in 2021 with the Rivières de Cartier collection. Implemented again for Pasha de Cartier and intended to include all the Maison’s signature fragrances from now until 2025.

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In terms of design, Cartier has emphasised the curves of the panther's head, in a more organic and primitive style. While staying faithful to the allure of the original, this new version softens the dynamic of the lines bringing a stronger link with the Maison's jewellery emblem.

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