FENDI Gets Ready to Take Over Spain for Summer 2023

  • Publish date: Sunday، 02 July 2023
FENDI Gets Ready to Take Over Spain for Summer 2023

To celebrate the summer season, FENDI is pleased to announce two exclusive special projects in Spain’s coolest beach resorts that, starting from May 2023, will launch the new Astrology Collection. Drawing on iconic collections from the House’s archives, Spring/Summer 1990 and Spring/Summer 1993, alongside key codes established by Artistic Director of Couture and Womenswear Kim Jones, this is a reflection of FENDI’s past and present, curated for the summer ahead.

From May 30th to October, FENDI lands in Ibiza, at the Marina Botafoch with a special temporary store. The 60 square meters FENDI boutique is characterized by strong summer vibes and bright colours, where the full Astrology Summer Capsule 2023 can be admired in a unique atmosphere.

Starting from June 13th, the second special activation consists in the takeover of the Puente Romano Resort, an Andalusian village-style resort where guests indulge in elevated gastronomy, experience sensational nightlife and relax in open-air venues of the Costa del Sol. To celebrate the opening of the new three-floored Puerto Banus boutique, FENDI personalized the Chiringuito area. The elegant space is tinged with vibrant prints and colours typical of the Maison, declined on furniture, cushions and textiles that create a unique area where guests can relax while sipping sensational drinks. Each table features FENDI mise en place that recalls the stripes theme of the Astrology Collection: red and white place mats are complemented by FENDI potteries decorated with the zodiac signs. Located right in front of the Chiringuito, the beach spreads chill vibes where Bali beds, beach chairs and cabanas echo the holiday mood. For this special occasion, FENDI will also open a Pop-Up store close to the Chiringuito presenting the key items of the new collection together with the main icons of the Maison.

On the beach shore, FENDI arranges open-air intimate lounges characterized by pillows in different sizes and colours, from red to yellow with soft carpets in beige hues. In addition, FENDI also customizes water sports equipment such as sailing boats, available for fearless guests who wants to try new thrilling experiences.

In this context, the Spanish contamination is the main element of the new FENDI boutique in Puerto Banus, where the brand universe is showcased in 403 square metres organized into three levels. The façade creates a dialogue between indoor and outdoor spaces, through two airy front windows and two rows of arches on the upper floor, reminding of the FENDI headquarters in Rome in Palazzo della Civiltà Italiana. In addition, the first and second floor windows feature black wrought iron balustrades embellished with arabesque details, alternated with patterns recalling FENDI and its Roman roots. Maintaining the original aesthetic of the building and in harmony with the surrounding district, the neutral white palette is continued in the basement handcrafted with small shells that give a three-dimensional and tactile effect.