FENDI CELEBRATES SUMMER SEASON WITH TAKEOVER OF LA PLAZA

Puerto Banus, June 13", 2024 - FENDI is proud to announce the takeover of La Plaza, t Puente Romano Beach Resort the most vibrant place, in the Mediterranean Costa del Sol.

The beating heart of the Spanish resort has been completely remodelled and personalised by FENDI with lively colours and the iconic stripes of the Pequin logo-non-logo. The emblematic stripes are reinterpreted in a summer version featuring yellow and beige hues, dress up textiles, cushions and sun umbrellas, reflecting the Maison's heritage and codes.

FENDI La Plaza becomes a day-to-night epicentre: for the first time ever, this area will be offering a culinary journey starting from lunchtime and available all day long. To enhance the unique experience, FENDI will offer a gourmet brunch available only on Saturday morning to transport guests to a different part of the world. When the sunlight gets softer, FENDI La Plaza dresses in a more elegant atmosphere with dim lights and candles, where the timeless aesthetic of the Maison encounters Puente Romano Beach Resort for a gastronomic adventure.

Adjacent to the Puente Romano Beach Resort entrance and on the main promenade, FENDI presents its new pop-up store showcasing key items of the new Summer 2024 Collection together with iconic pieces such as Peekaboo and Baguette bags. Upon entering, guests are welcomed by a luxurious and soft aesthetics: materials are carefully selected and combined with perspective cuts, while furniture elements are reminiscent of the arches of Ancient Roman architecture. Wooden counters match the light herringbone flooring, in contrast with the Pequin motif that characterizes the walls where leathergoods and accessories are displayed. In addition, the pop-up is embellished with Pequin furniture and a rattan rug with yellow details recalling FENDI's iconic colour in harmony with the surrounding space.

The new FENDI pop-up store in Puente Romano Beach Resort is one of the few selected doors revealing the brand-new family of fragrances presented by the Maison, which recently unveiled a complete collection of perfumes. As the centenary of the Roman Maison draws near, FENDI presents itself in a whole new dimension, a more intimate facet close to the skin through seven exclusive fragrances, embodying the soul of the Maison and immersing in a unique chosen family culture.