NET-A-PORTER CELEBRATES NEW MOOD FOR ESCAPISM WITH ‘LIFT ME UP’ S2021

MAY 10, 2021 – To mark the Summer season, today NET-A-PORTER launches its new High-Summer ’21 campaign Lift Me Up. The campaign celebrates the mood for escapism and reflects NET-A-PORTER customers’ optimism and newly positive outlook for the future.

#WelcometoParadise, NET-A-PORTER’s social media franchise presents a collaboration with six creators from its global community of women #THENETWORK.  From their favourite local hot spots to their summer wardrobe must-haves, each creator will share their local version of ‘paradise’ from the likes of Amsterdam, Ibiza, Miami, Sydney, LA and Vancouver. The inspiring and uplifting content will be displayed across NET-A-PORTER’s IG Guides, an exciting new feature, allowing followers to view the creators’ insider secrets and summer picks in one place.  The campaign also sees the launch of NET-A-PORTER’s new dedicated UGC page on May 31, which brings together localised shoppable content and style inspiration for its audience of 9 million.

The Lift Me Up campaign evokes a sense of sun-drenched adventure and joyous escape through the latest mood-boosting collections, including High-Summer exclusive capsules from brands such as, Dries Van Noten, Khaite, Balmain, Christian Louboutin, Porte & Paire x Frankie Shop, Racil, Tom Ford, Zimmermann, Boyy and introducing Sindiso Khumalo, the newest addition to NET-A-PORTER’s Vanguard program.  

At a time when international travel is still restricted for many, the campaign creative imagines an abstract feeling of escapism through dreamy gradients of vivid colours and beautiful horizons, giving rise to a feeling of adventure and joy.

The campaign will be released through three phases: ‘Lift Me Up’ (May 10) to usher in the HS21 season, Summer Occasion Dressing (May 24) for a return to dressing up, and Chic in the Heat (June 21), which reignites a vision of travel and adventure which customers are craving.