Valentino Beauty OPENS State-of-The-Art Experiential Pop-Up in Dubai

Valentino Beauty is pleased to announce the opening of its first ever beauty pop-up in The Dubai Mall, from November 23^rd, in celebration of its long anticipated GCC launch.

This first-of-its-kind pop-up will allow clients to immerse themselves in a couture beauty experience defined by Maison Valentino’s signature presence, showcasing the Color, Cool, Couture attitude of newly launched Valentino Beauty.

Valentino Beauty breaks from stereotype and tradition, moving into a new era of beauty that celebrates individuality and inclusivity: a Couture Clash experience, bringing together two contrasting worlds, the cool, hip, and vibrant, with couture and luxury.

The Dubai Mall pop-up marks the launch of Valentino Beauty in the region and celebrates the extensive product range: Very Valentino, the foundation characterized by its light formula, lasting wear, and diversity with forty different shades that cater to a variety of skin tones.

Rosso Valentino, the lipstick with a modern twist which features two unique formulas, luminous satin and velvet matte, and fifty striking colors – a color for every mood and each lipstick is refillable.

Trio Brow Pencil, a three-in-one longwear brow shaper, and DreamDust Eye Glitters, embracing the cool-couture attitude. The ultimate accessory, the Go-Clutch, with its hang-clutch system features a compact perfecting powder and mini lip color.

The ideal combination of essentials while on-the-move, the Go-Clutch is fully customizable and refillable, adaptable to every occasion.

Voce Viva is dedicated to Valentino Beauty fragrances and celebrates the scents that accompany one’s most precious moments. The Valentino Beauty pop-up allows clients to experience and interact with each universe and its products, welcoming all to a world of inclusivity shaped by Valentino Beauty.

Clients will navigate the space surrounded by life-size, over-dimensional products, playfully acting as furniture pieces throughout the store.

A semi-private consultation area will also be available for clients to learn more about the products and try them on. Adding to the experience, visitors can indulge in a contactless interactive game inspired by the refill feature of Valentino Beauty makeup and win generous gifts upon completion.

An in-house gifting and wrapping station adds the couture touch to all purchases with signature Valentino red bags and boxes. At the wrapping station, the ribbon is replaced by a perfume studded bracelet, fashionably used as an accessory, and a conscious textile tote bag, easily reused.

At Valentino Beauty, beauty is an open playground where every day is a self-celebration. The products are wrapped in iconic Daydream Rosso, a red embodying the perfect equilibrium of elegance and audacity with a touch of edginess.

All have been created by Maison Valentino’s Creative Director Pierpaolo Piccioli himself.

The Valentino Beauty pop-up will be open from November 23^rd in Dubai Mall’s fashion avenue.