Okhtein opened it's first Dubai pop-up in Mall of Emirates!

OKHTEIN opened its first-ever retail experience in Dubai via an experiential pop-up at the Store of the Future in Mall of the Emirates. Embracing the brand’s ideology of “two worlds intertwined”, the phygital pop-up will explore contrasting stories, materials, and elements to curate an immersive experience that will house a bespoke edit of sought-after pieces from OKHTEIN’s collections.

Running from October 4^th until January 31^st, the retail experience pays homage to OKTHEIN’s unique DNA, exaggerating iconic motifs and lines from OKHTEIN’s collections to deliver a captivating play of dualities. Arab traditions collide with Western influences, whilst nature and technology engage in a delicate dance that bridges the future with the past. Organic shapes in soft, tonal colors are deliberately juxtaposed with the futuristic, tech-driven identity of the space, referencing the underlying themes of subversive classicism, figurative surrealism and sisterhood that are inherent to the brand.

Founded by sisters Mounaz and Aya Abdelraouf, OKHTEIN is a contemporary luxury accessories label inspired by a passion for Egyptian culture, timeless craftsmanship and contemporary design. OKHTEIN, which literally translates to “two sisters” in Arabic, merges Aya’s toned-down minimalistic aesthetic with Mounaz’s love for embellishment to deliver artistic pieces that reimagine contemporary fashion through the lens of Egypt’s storied craftmanship traditions.

Spanning across the categories of handbags, eyewear, small leather goods and fine jewelry, OKHTEIN’s appeal transcends cultural and geographical boundaries with pieces being favored by likes of Beyoncé, Hend Sabry, Anna Dello Russo, Halle Berry, Olivia Palermo, Gigi Hadid and more.

OKHTEIN’s Mall of the Emirates pop-up will feature the label’s Power and Garden collections alongside an edit of eyewear, small leather goods and belts. Rounding off the curated offering will be OKHTEIN’s exciting new capsule collection, developed in close collaboration with one of Egypt’s most celebrated contemporary icons. Exclusive to the Dubai pop-up will be one-of-a-kind Swarovski encrusted editions OKTEIN’s acclaimed Felucca clutches, especially developed by the brand’s creative directors to commemorate the brand’s inaugural retail experience in the city.

Aya - We’re eagerly anticipating the launch of the pop-up in Dubai, as Okhtein’s retail experience plays a pivotal role in our brand. The opportunity to collaborate with MOE is truly remarkable! 

Mounaz - We have many surprises and unique bags designed specifically for this pop-up and we’re very excited to present them.

OKHTEIN’s Dubai pop-up will run from October 4^rd 2023 to January 31^st 2024 at the Store of the Future in Mall of the Emirates, Dubai.