VALENTINO ROSSO

The past is the present, Valentino today is about now.

Rosso Valentino is an essential chapter of the narrative of the Maison, a synonym of its glorious history and of its aesthetic identity.

The research of the connection between then and now, brought to the creation of a masterpiece Haute Couture book, Rosso, a unique opera that explores the personality of the iconic Rosso Valentino through the decades, entirely handmade in the Valentino Atelier.

It is a study within the Maison’s renowned colour: the most powerful, recognizable, and recognized symbol that took the name of its creator in 1985.

The initial quest has been: how many nuances of Rosso Valentino are present in the Maison Archives? The answer is more than 550 different palettes merely within the couture creations.

The imagery blends with a narration that pursues the evolution of the iconic colour from the roots of the Maison with Valentino Garavani until the creative vision of Pierpaolo Piccioli. The creation of this unique chrome and its infinite variations until the contemporary Valentino PINK PP.

It is a history of artisan mastery, love for couture and for colours. Rosso Valentino: identity and Inclusivity into a unique soul with infinite variations that reflects the beauty of human beings. Creative Director Pierpaolo Piccioli lives with the urgency to deliver his idea of beauty related to the time he lives in. He wanted to explore all the nuances of the iconic colour of the Maison to arrive at the conceptual conceiving of the Valentino PINK PP.

“This book it’s not a retrospective, not a celebration and it’s not even a didactic guide. It’s simply the way we work. Valentino Archive is an alive and pulsing ecosystem in which all of our treasures are ready to tell their own stories when interrogated. This time we wanted to know how many red dresses we have, how present Rosso Valentino is in all of our creations. So this book, maybe, is an answer to that question, or the beginning of something more.

What is sure is that none of that could have ever been possible without the incomparable genius of Mr Valentino himself and without the work, the dedication, the perseverance and the talent of every single seamstress and tailor that transformed our ideas into reality.

” Pierpaolo Piccioli"

Pierpaolo Piccioli wanted to share this study on the iconic colour with the community of the brand, creating from the unique masterpiece Haute Couture Book Rosso, a new volume in collaboration by luxury publisher Assouline. This new title, Valentino Rosso, will be on sale in selected bookstores as well as on Assouline website and in Assouline and Valentino Boutiques Worldwide by Autumn 2022.

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