NET-A-PORTER CELEBRATES NEW DESIGNER TO KNOW

NET-A-PORTER CELEBRATES NEW DESIGNER TO KNOW, FFORME WITH A COLLECTION PREVIEW AND INTIMATE BREAKFAST IN DUBAI

NET-A-PORTER, together with FFORME, hosted a collection preview and intimate breakfast, to celebrate the launch of the brand within NET-A-PORTER’s New Designers to Know edit.

The event, hosted by Celine Lefebvre, General Manager, Middle East, YOOX NET-A-PORTER, and Paul Helbers, Creative Director, FFORME, brought together media and #THENETWORK — NET-A-PORTER’s community of inspiring, stylish tastemakers. Guests were welcomed with breakfast canapes and had the opportunity to explore FFORME’s FW23 collection and preview SS24 styles.

FFORME’s SS24 collection arrives as an exploration of observation. How a sight, a sound, a sensation can be interpreted as a new idea. An asymmetrical column dress conceived from noticing the breeze rippling across the sails of a fishing boat, their color faded from brown to pink. The sun glinting atop the water’s surface as a hammered silk lamé that bridges day and evening. The light and shadow within the folds of a fabric sensually suspended in relief. The metamorphosis of men’s wear into feminine silhouettes. The duality of holding and release encoded in every creation. The intention of absolute ease.

FFORME’s FW23 collection reveals a metamorphosis of the multi-dimensional wardrobe. Simple studies of lines have developed into more complex designs that yield greater ease around the body. Modernist shapes – the square, circle, triangle – are reconsidered as fluid silhouettes. Working from the idea of de-composition, a single cut into a garment can affect its movement and its form. The ruffle evolves from a feminine flounce to an organic undulation that contributes soft volume, whether fluttering around a top in silk cady or as a flap extending across a coat. Raglan sleeves assume structural purpose – relaxed yet architectural. Distinctive details feel intrinsic rather than ornamental: a smocked waistband on stretch leather pants; a thick martingale at the edge of a cropped jacket; a single inverted pleat that defines the back of a sweater. The collection progresses with knits, their ideal behavior determined right from the yarn stage. In silk and conceived to fit close to the body, a knit T-shirt and seamless leggings function as base layers. Larger pieces are added to create ensembles that emphasize modularity. This approach is intuitive and intended so that the clothes require minimum effort even as they encourage stylistic freedom.