NET-A-PORTER LAUNCHES ITS EIGHTH RAMADAN CAMPAIGN

In anticipation of Ramadan, NET-A-PORTER offers a 15% increase in exclusive designs from over 27 regional and international designers. The regionally curated edit will feature inclusive sizing, exclusive designs from covetable international fine jewelry brands such as Yvonne Lyone and Ananya, and the brand launches of regional designers Dima Ayad and Salama Khalfan.

NET-A-PORTER has been bolstering its link to the Middle Eastern region through continuous localization efforts championed on NET-A-PORTER Arabi. Through ongoing regional media and brand partnerships, a regional personal shopping team, and regionally curated content. the brand’s value proposition has been established as the ultimate lifestyle and luxury online luxury destination in the region.

For its eighth Ramadan Campaign, captured by local creative talent, NET-A-PORTER's local team shot in the architecturally complex Sheikh Zayed Desert Learning Centre in Al Ain, UAE. The beautiful building boasts a Leadership in Energy and Environmental Design certification, showcasing the UAE’s ongoing efforts in sustainability. For the first time, the campaign imagery pays an homage to the architectural achievements in the Middle East and juxta positioning this modern Arabesque backdrop against the traditional modest cuts and bright colors of NET-A-PORTER’s Ramadan exclusives.   

The edit will feature exclusives from Tom Ford, Taller Marmo, Semsem, Dima Ayad, Halpern, Lanvin, Elie Saab, Safiyaa, Oscar De La Renta, Benchellal, Louisa Parris, Andrew GN and more, offering the customers a mix of their favorite Ramadan styles as well as new styles giving them a fresh take on demure dressing. The edit caters to the increasingly popular ready to wear category during Ramadan; contributing 60% of last year’s Ramadan sales.

Continuing last year’s well-received colorful edit, Tom Ford features a range of modest Kaftans in rich neutrals and eye-catching bright tones, across effortlessly chic shapes. Additionally, extended sizes can be seen across popular exclusive designs from Taller Marmo and the newly launched regional designer, Dima Ayad. Dima’s designs feature her signature metallic abayas and glittering kaftans perfect for all shapes and sizes. Regal eveningwear pieces are featured by Alex Perry, Andrew GN, Elie Saab and Erdem, offering the ideal statement looks for Suhoor gatherings. Channeling understated luxury, Huishan Zhang offers exciting flowy sets with plenty of crystals and feathers that can be worn through to the Eid Holidays.

“I'm excited to release our first capsule collection of modest silhouettes for Net-a-Porter, dedicated to the Holy Month of Ramadan and celebrations of Eid.  For this capsule collection, I wanted the colour palette to reflect the transitional stages between day to night. Deep tones of blue and red symbolise the phases of dusk and dawn. Bright lime green symbolises light and new beginnings. A new combination of teardrop crystals and delicate feather placement feels decadent and celebratory for this special time of year.”

Huishan Zhang

“The High Summer 2023 collection is celebratory and explores the juxtaposition of opulence and freshness: pastel-neon colors versus deep dark hues, shiny metallics versus matte textures, asymmetrical silhouettes versus symmetrical styles, fluid crepe cady versus crisp Couture-quality fil coupe and jacquard textiles, sleek fringes versus vaporous feathers. NET-A-PORTER’s exclusives combine new modern silhouettes, like the California Kaftan and

iconic ones, like the El Sol. The fabric used for this collection are luxurious, coming from the most prestigious telery in Como.”

Taller Marmo

“We are excited for the launch of our exclusive Ramadan capsule collections on NET-A-PORTER this year. You’ll be able to shop a beautifully curated edit featuring stand out pieces from the likes of Lanvin, Huishan Zhang, Oscar de la Renta, Dima Ayad, SemSem, Taller Marmo and more. I personally love the mix of modern yet modest silhouettes with beautiful pops of colour, that will be prefect for the upcoming Holy month and Eid celebrations.”
Libby Page, Market Director at NET-A-PORTER

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