SemSem x Tryano/ Saks Campaign

SemSem Launches on Saks Fifth Avenue Bahrain and Tryano Abu Dhabi.

SemSem, luxury brand with a conscience founded by Creative Director Abeer Al Otaiba, has launched at Saks Fifth Avenue in Bahrain, Tryano in Yas Mall Abu Dhabi, and online on www.tryano.com.

This latest addition of Middle East retailers is an update to SemSem's line-up of prestigious stockists, both in-store and online, reflecting a testament to the brand's phenomenal growth both within and outside the region.

This season's repertoire includes 10 styles from the Cruise 2023 collection, with 6 signature pieces exclusively available only at Tryano and Saks Fifth Avenue Bahrain.

The result is a collection of powerfully poetic, dramatic, and expressive looks that highlight the artistry and craftsmanship of the label, ultimately created to make the SemSem woman feel empowered, feminine, bold and optimistic.