THE NEW GUCCI BAMBOO 1947 CAMPAIGN FEATURING LIU WEN

Supermodel Liu Wen stars in the House’s latest campaign dedicated to the Bamboo 1947, distinguished by the curved bamboo handle whose hand-crafted nature makes each bag unique.

Shot and directed by David Sims, the campaign portrays two emblematic characters in an intimate relationship – the kind that develops between an individual and a loved object. Stills and video depict the bag as a symbolic keeper of secrets, an allegorical treasure chest of cherished sentiments.

Everything traces back to the enduring bond that exists between a woman and her bag and how this connection grows deeper over time as a bag is much more than a mere object, but rather an extension of the woman herself and an expression of her unique femininity.