BALENCIAGA CITIES CAMPAIGN

Announcing the launch of Balenciaga’s Cities series, a campaign created with photographer François Prost features ready-to-wear and accessories, along with Balenciaga’s new Phantom sneaker.
Products inspired by local and tourist loyalty to certain cities are available exclusively in Balenciaga stores in the locations that are paid homage to, while Paris-themed Cities pieces and Phantom sneakers are available worldwide. To illustrate the urban location-based nature of the series, photography and video clips show people in transit on the London Tube.

Cities in the series include Aspen, Beijing, Berlin, Busan, Chengdu, Dallas, Dubai, East Hampton, Hong Kong, Las Vegas, Los Angeles, London, Macau, Miami, New York, Paris, Rome, Saint-Tropez, Seoul, Shanghai, Tokyo, and Venice. The campaign displays totes, caps, shirts, Furry Sandals, bombers, and hoodies featuring multiple letterman designs.

BALENCIAGA OBJECTS - COFFEE CUP

Balenciaga’s newest addition to its Objects line is a reusable porcelain coffee cup with removable, machine-washable silicone lid. The functional vessel mirrors a coated-paper and plastic disposable to-go cup, many of which are not entirely recyclable or biodegradable, and therefore build up landfills worldwide in dangerously high quantities, adding to environmental issues that affect animal, plant, and human life. The Balenciaga Coffee Cup is meant to be used ad infinitum instead of single-use containers and never to be disposed of. Its double wall is designed to keep hot liquids warm throughout the day.

In conjunction with the Balenciaga Cities series, each cup features a varsity-style logo, representative of the store at which it was purchased, in either black on white or white on black. Stores that offer the cups only offer them labelled with their own city, imbuing the product with a collector’s souvenir aspect. These include Bangkok, Beijing, Changsha, Chengdu, Dubai, Florence, Hong Kong, Kuala Lumpur, Kuwait City, Las Vegas, London, Los Angeles, Melbourne, Miami, Milan, New York City, Paris, Rome, Seoul, Shanghai, Singapore, Sydney, Tokyo, Toronto, and Venice.

Balenciaga Objects are produced outside of the fashion collections calendar, launched individually. They range from limited-edition objets d’art to practical, everyday items, all of them timeless.