BALENCIAGA COUTURE STORE 10 AVENUE GEORGE V

The Balenciaga Couture Store, a landmark retail experience, will open the day of the House’s 51st Couture show, July 6th, 2022.

The newly renovated space at 10 Avenue George V is dedicated to preserving Balenciaga’s heritage in its original Couture location, first opened in 1937, as well as creating a Couture for today.

Going beyond the salons reserved for client fittings, the Couture Store is a gesture to share Balenciaga know-how and welcome customers who want rare and unique products within the historic Parisian address.

The ground floor location is composed of two spaces, one for womens and one for mens, and is connected to the couture salons.

The stores will offer exclusive creations of clothing, accessories, and exceptional objects ranging from artisanal to highly technological, available only at the Couture Store.

All products are limited edition and can be personalized or altered in the upstairs ateliers. “The concept of the Couture Store is a gateway to Couture, which remains a very closed universe, especially for new generations.

In this new store, products, made to measure services and retail excellence are a reinvention of the Balenciaga client experience.

It is exciting to be able to present this level of craft, creativity and made-in-France savoir-faire in our historical address.” says Cédric Charbit, Balenciaga CEO