BALENCIAGA IT’S DIFFERENT CAMPAIGN

Last year, Balenciaga launched a brand campaign, separate from seasonal collection releases. It pairs iconic and new pieces with tongue-in-cheek taglines, highlighting the essence and signature shapes of Balenciaga design.
On February 19th, 2024, the latest series of visuals and videos will show an assortment of bags, shoes, and accessories. Unexpected proportions, fused archetypes, key silhouettes, and trompe l’oeil designs are shot on stark white backgrounds with a minimalist approach in a context that evokes transcendent objects. Featured are the Rodeo bag and the Collector Rodeo bag, the Biker Over- The-Knee boot, the Chips Bag in multiple styles, a distressed Sock-On-Heel, a mixed berries-print Antwerp Tote, the Hotel Mule-On-Heel in blue terrycloth, wraparound 5G Sunglasses, a knee-high Hourglass Boot, a light pink Boudoir Mule, and the Cargo Sneaker with silver and gold accents.

Highly detailed, large-scale images are paired with epitomized slogans, tailored to fit the products on display: Food for thought. The time is now. In your face. Big time! These boots are made for talking. Do not disturb. Not so quiet. A bit more quiet. No comment. Vroooom.