The Bulgari Serpenti 75 Years of Infinite Tales Exhibition

March 23, Shanghai - Bulgari kicked off the Serpenti 75 Years of Infinite Tales exhibition at the Museum of Contemporary Art Shanghai, launching the Serpenti Factory, an artistic initiative focussing on the snake as an endless source of creative production, drawing on the imagery of the icon to discover how the inspirations, symbols, techniques and archives of the Maison continue to influence the inexhaustible creativity and craftsmanship of Serpenti.

BVLGARI Serpenti 75 Years of Infinite Tales Exhibition

Throughout the year Serpenti Factory spread across the world will feature the work of local artists communicating the boundless creativity and

sophisticated craftsmanship of Serpenti over the past 75 years with distinctive artistic language, immersing guests in the legendary world of the serpent.

BVLGARI Serpenti 75 Years of Infinite Tales Exhibition

Mr. Jean-Christophe Babin, Bulgari Chief Executive Officer, Mr. Vincenzo Pujia, Bulgari Retail & Customer Experience VP and Greater China Managing Director and Mrs. Tiziana D’Angelo, Consul General of Italy in Shanghai , attended the opening ceremony together with Bulgari global brand ambassador Yifei Liu, brand ambassadors Yang Yang, Tong Liya, Fan Chengcheng, and Wen Qi, well-known actress Jenny Zhang, actress Naomi Wong, as well as Chinese contemporary artists such as Cao Dan, Liu Jiayu, Qian Lihuai, Wu Junyong, and Architect Zhang Shuojiong that for the occasion have created Serpenti-insipired artwork.

Mr. Jean-Christophe Babin, Bulgari Chief Executive Officer

The Bulgari Serpenti 75 Years of Infinite Tales exhibition writes a new Chapter of Bulgari’s icon endless transformation creating a vibrant synergy with contemporary art. Distinctive artworks and sparkling jewelry have jointly guided the guests on a journey through time savoring an enduring legend and endless artistic creativity.

Bulgari Global Brand Ambassador Yifei Liu shone elegantly at the opening ceremony wearing Serpenti High Jewelry pieces. A necklace set with pavé diamonds rested gently around her neck. The head of the Serpenti of white gold is embellished with emerald eyes, which is perfectly matched with the serpent's sinuous shape. Together with a ring and earrings from the same collection, the necklace shone and seduced through sinuous silhouettes and tactile textures, accompanying the global brand ambassador to witness the endless metamorphosis of Serpenti since its debut 75 years ago.

(From right to left) Mr. Jean-Christophe Babin, Ms. Yifei Liu, Mr. Vincenzo Pujia

Global Brand Ambassador Yifei Liu

A Serpenti High Jewelry brooch added a touch of flamboyance to the minimalist yet elegant gentlemanly look of brand ambassador Yang Yang. Uninhibited curves convey the fearlessness of the serpent, while the tanzanite pendant adorning the snake's tail brims with serenity and richness, revealing a history that traces back to ancient times. As a perfect match to the brooch, the blue leather strap of an Octo Finissimo watch manifested his exceptional audacity.

Brand Ambassador Yang Yang & Curator Cao Da

Brand Ambassador Yang Yang

Brand ambassador Tong Liya looked even more stunning by selecting a new piece from the Serpenti collection to go with her gorgeous dress. When the ancient totem meets the inventive technique coming under the name of Pallini, polished gold beads shine like gemstones. Being intensely Italian and sophisticated, the Bulgari Serpenti Tubogas Infinity watch interprets the lasting splendor of the serpent with undulating diamonds.

Artist Qian Lihuai & Brand Ambassador Tong Liya

Brand Ambassador Tong Liya​​​​​​​

Brand ambassador Fan Chengcheng chose a Serpenti necklace to express his pioneering attitude. The snakehead is shaped in an iconic geometry of diamonds, while the emerald eyes remind people of the eternal flair of the serpent. Fan Chengcheng also wore an Octo Finissimo watch that is personalized and complicated at the same time. From a bold design and creative ideas to a fashionable attitude and elegant style, the infinite evolution of the serpent that connects the past, present, and future is evident in every detail.

Artist Liu Jiayu & Brand ambassador Fan Chengcheng

Brand ambassador Fan Chengcheng​​​​​​​

Brand ambassador Wen Qi lit up her look with Serpenti Viper jewelry characterized by the brilliant radiation of diamonds and sleek geometric patterns that add a modern twist to the iconic design. The drop-shaped watch head of the Serpenti Seduttori watch she wore was designed with inspiration drawn from the snakehead, while the unique hexagonal motif is deftly attached like snake scales, declaring her determination as a rising star along with every confident step.

Brand ambassador Wen Qi & Artist Wu Junyong

Brand ambassador Wen Qi​​​​​​​

A Serpenti High Jewelry necklace sinuously coiled around the neck of actress Jenny Zhang. The meticulously carved scales are connected through intricate craftsmanship, alluring with countless facets of seduction. Eclectic metamorphosis and the mystic power of renovating are brought out by the flexible shape of the serpent and its emerald eyes, escorting the actress to brave every occasion that requires power and authenticity.

Architect Zhang Shuojiong & Actress Jenny Zhang

Actress Jenny Zhang​​​​​​​

Actress Naomi Wong made a stunning appearance with Bulgari Serpenti Viper jewelry. Pavé-set diamonds, cutting-edge geometries, and sinuous lines play off each other to release the relentless power of design aesthetics. On the wrist, a Serpenti Spiga watch evoked her authentic boldness and striking expressiveness with its masterful artistic design and breathtaking brightness.

Actress Naomi Wong

In the evening, Naomi Wong staged an astonishing performance, immersing the guests in a dreamlike legend created through the mixture of light, shadow, and music.

Performance by Naomi Wong

The Bulgari Serpenti 75 Years of Infinite Tales exhibition will take place from March 24 to April 17 at the Museum of Contemporary Art Shanghai, and the public can book a visit to the exhibition through Bulgari official WeChat mini program. Classical and contemporary styles encounter at the museum revealing the heritage and breakthroughs of the serpent that spans thousands of years. Visitors can embark on a legendary journey appreciating the unique aesthetics, metamorphosis, and daring innovation of Bulgari Serpenti over the past 75 years.