BVLGARI UNVEILS A NEW MAGNIFICENT OLFACTIVE JEWEL

Bulgari presents BVLGARI LE GEMME Sahare with an exclusive immersive experience

Riyadh, February 23, 2024 – Bulgari celebrated the première of BVLGARI LE GEMME Sahare with an exclusive event on February 22^nd  2024, at JAX District in Riyadh in the presence of the master creator Yann Vasnier.

For Vansier’s first Bulgari creation, BVLGARI LE GEMME Sahare, and renowned globally for his daring approach, he found inspiration in the endless horizons of the Sahara Desert and the Imperial Pink Jasper whose vibrancy reflects the dawn of a new day amidst the stark desert landscape.

Bulgari began to source its inspiration from the mythical BVLGARI GEMS ROAD in 2014, each Eau de Parfum is inspired from the most treasured gems of nature, as precious and rare as a jewel.

Bulgari chose the renowned Dubai-based artist, Victor Nouman, from Utopic Arabia to interpret the Taif Rose accord, at the core of the BVLGARI LE GEMME Sahare olfactive personality.

At the heart of this collaboration is the transformation of artwork into reality, showcased through the creation of a mesmerizing sumptuous Inflatable Rose – a pivotal element of the newly unveiled gem. The event took place in conjunction with the 2024 edition of the Diriyah Contemporary Art Biennale, turning JAX District into a hub for artists and creatives.

The guests, including press and local talents, were welcomed by Stephane Larher – MEAI Managing Director - Mr. Vasnier, Jonathan Brinbaum - Global Managing Director of the Bulgari Fragrances Business Unit – and Amandine Pallez - Bulgari Parfums Creative and Heritage Director. Guests also enjoyed a sensory journey, capturing the essence of the Middle East – from the expansive deserts of Saudi Arabia to the vibrant cities of the region, through a series of immersive videos curated by the artist.