Dior PRESENTS THE NEW CHIFFRE ROUGE COLLECTION

Twenty years after its first launch, the Chiffre Rouge collection is born enjoying a renaissance, reinvented through eight new models featuring some of the House’s most iconic codes; details chosen for their elegance and couture aesthetic.

Between tradition and metamorphosis, the bold singularity of this exceptional watch is reaffirmed by its architectural asymmetry – the case revealing a subtly enlarged and tapered side –, its red crown and matching hands swirl in a mesmerizing ballet. The ̋color of life ̋ in the words of the founding-couturier, a hue of the most intense character, is a unique signature.

Monsieur Dior’s favorite number, eight, also emblemizes this creation; it is the only numeral in the date display to be highlighted by the vibrant shade, like a marvelous lucky charm that reappears every month.

Revisited with a modern edge, these extraordinary timepieces are now adorned with the lines of cannage, an eternal symbol of Dior. Engraved with infinite precision and delicacy, the sumptuous, micro-textured graphics magnify the dial and oscillating weight.

Equipped with an automatic mechanism visible on the back through a captivating use of transparency, the watches are fitted with a variety of calibers, from chronograph to tourbillon, composing a diverse selection to suit all tastes.

Daring to mix-and-match, this timepiece comes with interchangeable straps – in rubber enhanced with macro and micro cannage or in precious leather – that can be interchanged as wanted.

Presented in several different finishes, it can be embellished with stones or distinguished by an ultra-matte black. Perpetually contemporary, this object of desire exists in two sizes, 38mm and 41mm. A powerful statement for both men and women.

An ode to Dior’s creative excellence.

*Five of these exceptional creations will be available in boutiques from February 2024, one from July 2024 and the last two from October 2024.