CHAUMET A Regional Celebration Ramadan 2023

This year, Chaumet celebrates Ramadan with a video full of light, illuminating a travel through the region. An exclusive campaign that captures the essence of Ramadan and the values shared with the Maison.

In honour of the Holy Month of Ramadan, Maison Chaumet presents its latest regional campaign celebrating the unity and the rich architectural heritage of the region. It also highlights its progressive vision for the future and echoes Chaumet’s values.”

In this campaign we follow the journey of a captivating Arab young woman through iconic landmarks across the region: The Cultural Foundation in Abu Dhabi, Qatar National Museum in Doha, Diriyah in Riyadh and Sheikh Jaber Al-Ahmad Cultural Centre in Kuwait City. Her journey reflects the spontaneity and authenticity that is at the heart of Chaumet’s and the Middle East’s histories.

In this campaign, light is a dynamic character in itself. As a nod to Bee My Love creations and an homage to the shimmering Ramadan’s moon, it guides our heroine on her travels and subtly complements the story. Throughout the film, Bee My Love pieces, radiant and bold, in rose gold punctuated with diamonds, disperse and diffuse their vibrant light all around the world. In addition to this journey of light, this short film features a profound and meaningful poem by Emirati poet Al Sahhab, exclusively written for Chaumet.