PRADA WOMENSWEAR FALL/WINTER 2022 ADVERTISING CAMPAIGN

  • Publish date: Wednesday، 29 June 2022
PRADA WOMENSWEAR FALL/WINTER 2022 ADVERTISING CAMPAIGN
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PRADA STORIES

Histories, memories, stories. Prada has always been fascinated by humanity - reflecting the depth of human experience through fashion and image, drawing inspiration from life, from living.

Prada

The Fall/Winter 2022 Prada campaign celebrates individuals and individuality, showcasing a proudly cross-generational casting of women, expanded to convey their stories.

It pushes the boundaries of possibility through fashion advertising - it communicates reality. Photographed by David Sims, the campaign is framed around actor Hunter Schafer.

Prada F/W 22

Schafer stars, alongside models Loli Bahia, Sora Choi, Kendall Jenner, Liya Kebede, Amanda Murphy, Kai Newman and Lina Zhang in a series of direct, arresting and precise portraits, a multifaceted representation of Prada women - all of whom featured in the Fall/Winter 2022 Prada runway show by Miuccia Prada and Raf Simons.

Prada FW 22

For Prada, the importance lies within these women - in their personalities, histories and identities, their unique lived experience.

Each portrait is paired with a still-life that, initially, appears enigmatic, abstract. In a twist, these women’s stories elucidate the meaning behind each image.

The campaign images are a door into these stories, the audience is encouraged to experience these recounted memories and emotions, to enter a conversation with each of the women.

Prada FW 2022

To not only see them, but to hear them. Offering windows on human life, expanding their narrative, the Prada Fall/Winter 2022 campaign fundamentally affords these fascinating women a voice, a past to their present moment. It offers us windows, onto their lives.

Prada_FW22