'The Sahara' Noon By Noor celebrates of online exclusive dresses

Only available on noonbynoor.com, featuring a selection of styles perfect for the Mother-daughter duo

[City, March xx, 2021]: Noon By Noor unveils “The Sahara” digital campaign to celebrate the release of a limited series of online-exclusive dresses only available at noonbynoor.com. Cut in loose-fitting, relaxed shapes for any intimate at home get-together, a selection of styles are translated into “Mini Me” which can be worn for Mommy’s and their little girls.

A rich color palette of clematis pink, rose red, deep ocean blue and optic white contrast with the softer shell pink, soft green, pale buttercup yellow. Cut from soft chiffons, organza and cotton, the dresses provide the perfect lounge wear for lazy days and long evenings with friends or family.

“We were thinking about that moment you’re getting ready for your guests, or maybe you’re greeting them at the door,” said designer Shaikha Noor Al Khalifa. “You want something that’s comfortable, with a low-key kind of indulgence that lets you transform the piece into your own.”

Dramatic sweeping hems and can be dressed up or down for day or evening. A jumpsuit in sand-washed material is beautifully cut with a front pleated detail and dramatic wide leg silhouette. A day dress in lightweight self-striped cotton jacquard provides a cool offering for balmy days or evenings.

With emphasis on color, the dresses are meant to make an excellent canvas for a woman to assert her individuality. “She can offset the look with an heirloom necklace, her favorite earrings or beautiful slides – that’s all it takes to make it hers,” said designer Shaikha Haya Al Khalifa.

Browse through the Sahara Campaign on https://noonbynoor.com/pages/sahara

Shop the Noon By Noor online-exclusive drop on www.noonbynoor.com/collections/sahara