Noon By Noor presents Fall Winter 2024 collection at London

Founders and Designers Shaikha Noor Rashid Al Khalifa and Shaikha Haya Mohamed Al Khalifa of Noon By Noor unveiled their Fall Winter 2024 collection

titled ‘Winter Solstice’ in a salon-style presentation today at London's Somerset House.

Drawing inspiration from the personal style and visionary work of fashion icons such as Isabella Blow, Anna Piaggi, Diana Vreeland, Lucinda Chambers and Amanda Harlech, the collection captures a mix of eclectic elements.

The essence of nature is woven into country tweeds, creating styles that are dry to the touch yet soft, light and easy. Corsets are artfully combined with utilitarian regalia, a bold and distinctive flair. Clashing proportions, meticulous attention to detail and daring colour combinations pay homage to the visionary women who have influenced the fashion industry.

Shaikha Noor Al Khalifa said “We took this starting point and began to research references from the late 60s and early 70s, looking at designers such as Bill Gibb and Ossie Clark and their referencing of folklore and dress, nature, natural fibres and textures as well as our tradition of craft making the ordinary extraordinary. Looking at art and decorative elements from our home in Bahrain, embellishments, patchwork, and quilting mixed with a touch of London style.”

With a keen eye for balancing layers, Noon By Noor presents modern interpretations of beloved silhouettes that capture the brand's spirit. The collection features signature lace trims, ruffles, frills and masculine details, along with impeccably tailored suits and utility wear that reflect the brand's distinct character.

Shaikha Haya Al Khalifa continued, “We considered with our team how we could subtly mix these layers, keeping focused on an intimate presentation, playing with proportions and textures to paint a picture of modern interpretations of these silhouettes that we love and that captures the spirit of Noon By Noor. Using our house codes, lace trims, ruffles, frills, masculine details suits and utility-wear.”

Dresses have always been an integral part of Noon by Noor's vocabulary, and the Fall Winter 2024 collection showcases slip dresses reinterpreted in tweeds, as well as patchwork printed shirt dresses that exude a modern, fresh and youthful aesthetic.

Tailoring has long been a staple in the Noon By Noor wardrobe, and the Fall Winter 2024 collection establishes this with a selection of super lightweight construction tailoring and outerwear. Oversized, sensually elegant, or corset-like draped jackets take center stage, offering an effortless and impactful style statement.

Noon By Noor's Fall Winter 2024 collection exemplifies the brand's commitment to innovation, evolution and timeless elegance. With its exceptional craftsmanship and attention to detail, the collection caters to the discerning fashion enthusiasts seeking distinct and versatile pieces.