NET-A-PORTER Launches The First Saudi Designer On Site: Abadia

Enhancing its regional brand offering, NET-A-PORTER launches the first Saudi designer on site with Abadia, one of the Saudi 100 brands, as a part of the eveningwear assortment.
Shahd AlShehail founded Saudi brand Abadia as a way to share the heritage of the region and support local artisans through her ready-to-wear collections. Focusing on little details and comfortable fabrics, the label celebrates culture and craftsmanship with timeless evening wear meant to be cherished for years to come. Abadia is an ethical luxury brand known for its commitment to preserving the craftsmanship of the Arabian Peninsula, with continuous partnerships with the artisan community in Saudi Arabia.

This December, Net-a-Porter gladly announces a new offering inducing six products presenting timeless and coveted pieces, preserving the craftsmanship for years to come from Abadia.