Benefit Cosmetics launches a new initiative to support women

Benefit Cosmetics is reimagining the reasons why we wax with its global philanthropy program, Bold is Beautiful.

Through volunteering, fundraising, and donations from brow wax services, Bold is Beautiful supports local charities dedicated to empowering women & girls to be bold, believe in themselves, and reach their full potential.

During August, Benefit Middle East will donate 100% from EVERY brow wax done in Saudi Arabia to Al Nahda Society & in Dubai to Al Jalila Foundation.

So, why wax with Benefit? To ensure women’s access to wellness. To support economic self-sufficiency.

To provide education & mentorship to girls everywhere. Wax to give back.