Max Mara Resort 2022 Film

The film of the show directed by Ginevra Elkann.
The Resort 2022 Local Color Collection is set against the picturesque backdrop of Ischia.

The inspiration is the journey, recalled by the writer Truman Capote in his collection of stories “Local Color”, from which the collection takes its name.

Symbols of Capote’s narrative are his “swans”, beautiful women who led a glamorous life in search of perfection.

With this collection Max Mara is seeking to appeal to a new generation of swans, today’s working women with different, yet equally glamorous lives.

The film of the collection is directed by Ginevra Elkann, a director and niece of Marella Agnelli, one of Truman Capote’s “swans”.