Artist William Wegman’s Weimaraner dogs wear the Teddy Bear Icon Coat

Artist William Wegman’s Weimaraner dogs wear the Teddy Bear Icon Coat for a new special selection of sweatshirts and T-shirts.

Have you ever seen such handsome Teddy Boys? The aristocratic bearing, the piercing gaze... and what about those dreamy coats?
The artist, William Wegman, whose Weimaraner dogs have been his pet subjects for years, has reprised his relationship with Max Mara in a celebration of the Teddy Bear Icon Coat. And, like all celebrated style icons, Wegman’s Weimaraners know a fashion winner when they see one.

In 2001, the focus of Wegman’s first collaboration with Max Mara was the eternal classic, the 101801 coat, in the ‘Dogs in Coats’ project.

This latest collaboration has them trying on the Teddy Bear Coat for size and featuring on a new selection of sweatshirts and T-shirts looking every inch the fashion legends they have become.

Both the T-shirts and the sweatshirts are in a luxurious and fresh, pure cotton jersey and feature beautifully finished appliqué panels. Legendary T-shirts and Sweatshirts.