• Publish date: Wednesday، 07 February 2024

Guerlain is proud to officially announce the appointment of Emirati artist and singer, Balqees Fathi, as the first Emirati Regional Ambassador for Guerlain Middle East. A long-time supporter and advocate of Guerlain, Balqees shares the same values as the House including a passion for sustainability, appreciation of savoir faire, and values resonate perfectly with Guerlain’s aim to empower and connect with women across the region.

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“I’m very excited to start off this year with a collaboration that is, personally, emotional between Guerlain and myself. I have been using their skincare, haircare, fragrance and makeup products religiously. More than an ambassadorship, it’s a personal collaboration as the values of the Maison are very close to mine and its products have been part of my daily life. It’s with great pleasure that I embark on this new journey with Guerlain and I can’t wait to share with my fans my Guerlain daily rituals.

– Balqees Fathi, Guerlain Ambassador

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"Today marks an exciting chapter for Guerlain in the Middle East as we proudly welcome Balqees Fathi to the family as our first official Emirati brand ambassador. Balqees is an extraordinary artist and cultural icon who’s beauty, personality and freedom resonates with the Guerlain Women of today. This collaboration marks a harmonious blend of two forces - the timeless elegance of Guerlain and the enchanting charisma of Balqees Fathi.”

- Jenny Dumoulin, Guerlain General Manager, Middle East, India & Africa

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Guerlain is the Parisian alchemist that pursues an infinite quest for wonder of senses and crafts artistic beauty from Nature, since 1828. As a House of High Perfumery and High Cosmetics, it elevated bespoke to the level of Art. This is what makes it exceptional.

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Visionary in its holistic perception of Beauty, since founding, Guerlain has made its mark through creative daring and innovation. From artistic techniques, to treasures from Nature and a commitment to high quality, its quest for excellence and perfection has been constant.

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Nature has been our inspiration since 1828 and for fifteen years, we have placed its conservation at the heart of our work. Dedicated to preserving this inestimable heritage, the House of Guerlain commits to passing on its wonders to future generations, with the Bee as its sentinel. Since 2007, it formalized this pioneering commitment, In the Name of Beauty. Guided by the Bee, its historic symbol, Guerlain takes concrete action across the world to preserve biodiversity, innovate sustainably, act for the climate and create a positive social impact. For the fifteenth anniversary of its commitment “In the Name of Beauty”, the resolutely future-oriented House reaffirms its determination to carry the noble alliance of luxury and sustainable development toward ever greater heights.

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