WORLD BEE DAY 2024 AN INVITATION TO FALL IN LOVE WITH BEES

LOVE AT FIRST BUZZ

For World Bee Day 2024, the Maison Guerlain invitesus to discover the beauty of bees and their vibrant worldunder the lens of Joris Vegter, a photographer renownedfor his close-up shots of insects. Understand the paradoxof their fragility and power in order to feel the urgent needfor their protection. See them, appreciate them withineach snapshot. Feel the love at first buzz.

UNDER THE GAZE OF JORIS VEGTER,BEES REVEAL THEIR FRAGILEAND FASCINATING BEAUTY

Guerlain has teamed up with Joris Vegter inorder to reveal the beauty of the bees. Thephotographer seeks out these insects bypeering into their favourite flowers, revealingtheir remarkable beauty through the use ofa macro lens and flash diffuser to create thegentlest lighting possible. He prefers workingat dawn or dusk, when nature seems to movein slow motion, or during the day when the beesare at their busiest. It is during these times thatthe photographer can capture these momentsof pure magic.

“My greatest wish is to raise awarenessaround the importance of these infinitelytiny creatures that populate our gardens,all while revealing their beauty.”

National Geographic photo Contest - Benelux 1stplaceCategory animals - 2021Winner World Photography Day Contest Flickr - 2021Winner Groene Camera Nature photo of the year - Benelux- 2023

VALIANT SENTINELSIN DANGER: BEESPOLLINATE THE WORLD

Bees have already valiantly endured throughthe eras (having emerged millions of yearsago), but it is vital that they continue alongtheir extraordinary journey to ensure our pla-net’s food security and survival. We must listento them buzz, watch them forage and, aboveall, understand their crucial role in pollinatingplants. 35%1of global food production (in fruit,vegetables and grains) depends on pollinators,particularly bees.

For over ten years, Guerlain has been com-mitted to protecting these precious, endan-gered pollinators through its “Guerlain ForBees Conservation Programme”, which bringstogether more than fifteen partners and initia-tives across the globe.

A DONATIONOF UP TO €1 MILLION

FROM MAY 20THTO MAY 22ND, 2024

purchasesIN-STOREor atGUERLAIN.COM20% of sales1will be donated to the Guerlain forBees Conservation Programme, including salesof the limited-edition Abeille Royale AdvancedYouth Watery Oil, which has been redesignedfor the occasion by the French artist ONIRIQ.