GEORGES HOBEIKA Couture Fall 2024

The enchanted context of a nocturnal garden provides the magical backdrop to showcase the visual enchantment of Maison GEORGES HOBEIKA’s unique Couture savoir-faire. Like a walk through the serene surroundings of nature, lit by the last rays of the sun and the milky glint of the moon, the collection offers the opportunity to be mesmerised by textures, shapes, and effects. The codes of the Maison – drama, embroidery, sparkle – are given the opportunity to shine in a collection dedicated to
placing these trademark techniques and silhouettes centre stage.
Just as a flower exhales its sweetest scent at dusk, the collection uses the tipping point between day and night as the inspiration for a display of bravura. Maison GEORGES HOBEIKA’s most iconic gowns and two-piece tailleur sets are worked in a range of rich fabrics and treatments, replicating the sensuality of soft petals and the glint of dewdrops on flowers and leaves. The play of darkness and light inspires a game of contrasts, with monochrome silhouettes featuring lace cut-outs and inserts, as if wild vegetation were creeping round the body. Dresses opt for a sense of the spectacular, cascading around the body like a waterfall, blooming with oversized, handmade blossoms, or floating like magical clouds worthy of an outdoor Cinderella. Textures are equally important, whether created through woven fabric, intricate lace and thread work, or the Maison’s trademark beading and embroidery. Matte plays against shine and opaque against transparent to create silhouettes expressing a sense of illusion.
Feminine and masculine looks alternate in a playful visual and creative conversation, echoing colours and details. An ornate, embroidered jacket in poetic pink features in both wardrobes. Against a dramatic backdrop of black and white, rich, luxurious fabrics including silk velvet, duchesse satin, mousseline and tweed express a variety of shades reflecting the vibrant tones of a twilight garden, from a soft mint green to daring associations of pinks, reds and oranges. Long gloves provide a further tonal focus, while long earrings sparkle like drops of water.
This fragrant stroll through Maison GEORGES HOBEIKA’s imaginary garden is an evocative journey, highlighting the house’s sense of spectacle and craftsmanship at the peak of their flowering perfection.