Maison GEORGES HOBEIKA Ready-To-Wear Spring 2024

When Fashion meets Heritage: Maison Georges Hobeika at Baalbek
Blessed, Honored & Thrilled to be the first fashion house to showcase its collection at the temple of Baalbek. It’s an extraordinary moment and an ode to the marvels of the ancient world.
Known as the Heliopolis in the Hellenistic era, Baalbek is an architectural wonder inscribed on the UNESCO World Heritage list since 1984 and is one of the finest examples of Roman construction still standing today. It features some of the largest Roman temples ever built, that are among the best preserved around the world. They highlight an exceptional amalgamation of Roman architecture with local traditions of planning and layout.
The collaboration between Maison Georges Hobeika and The Ministry of Culture emerged from the co-creatives’ desire to showcase the rich heritage of Lebanon from a fresh perspective and carry it through to the city of fashion Paris. It’s part of Georges and Jad Hobeika’s mission in supporting their surrounding and the environment they thrive in.
This interchange between fashion and culture extends to the depth of community; as the designers, liaising with the Ministry of Culture, have chosen a cause to support, giving back to society. Part of the proceeds of this RTW Spring 2024 collection will be donated to The Children’s Cancer Center of Lebanon.
This event not only celebrates fashion but also is an unconventional blend between history, art, and philanthropy.

About The RTW Spring 2024 Collection
A timely yet timeless image brings its essential femininity to the Maison Georges Hobeika Spring-Summer 2024 Ready-to-Wear collection. The goddess of love and beauty – Aphrodite as she is known in Greek mythology – is the impetus behind a creative ode to romance, grace and emotion. Visual inspiration also comes from perhaps the most famous representation of the goddess in her Roman incarnation, Botticelli’s “Birth of Venus”, with its female figure rising through the waves. Flowing fabrics, intricately draped silhouettes and delicate colour combinations evoke this sense of poetry in a highly creative collection which is also the perfect showcase for the Maison’s trademark lavish embroidery and flair for embellishment.
Just as Botticelli’s Venus appears fully formed from the sea, the season’s sensual gowns appear to cling to the body, playing a game of transparency through the delicate layering of sheer pastel mousseline and lace. Touches of shimmering gold and iridescence evoke the glitter of foam on the waves, while gradient hues reflect the notes of the sun and sky on the water. Cascading draping and impeccable “flou” work enhance the body to create a goddess-like silhouette, a paean to feminine strength and the power of love. Attention
to detail is equally enamoured, reflecting the visual symbolism of Aphrodite’s realm. Pearls and seashells – representations of purity and elegance – as well as vine leaves, flowers and rushes tell a mythological story through their appearance as prints or textural elements. Accessories themselves play with this theme, featuring a seashell spiral earring with pearl detailing, and a pearl-studded belt closed with a clasp in the shape of the Maison Georges Hobeika orchid.
Fabrics include denim, crepe and georgette, with the poetry of an Ancient Greek sunset displayed across printed mousseline in a complex scenery of columns, birds, fish, butterflies, and a host of other natural elements. Bespoke lace swirls into circular shapes featuring images from ancient mythology as well as the Maison’s own icons, while a second design is inspired by the woven texture of antique rattan chairs. A version of this lattice effect is also worked in raffia, adding an extra dimension to a selection of looks.
Further texture comes from braided rope detailing and a play of visual contrasts – the trademark rich embroidery that is part of the Georges Hobeika heritage features in all its expected brilliance, but also opts for more surprising matte thread work to create a sense of the unexpected. Likewise, the looks themselves alternate between the ornate and the unadorned, forming a narrative that flits from classical to resolutely contemporary.
Walking in flats, this modern-day goddess adopts a determined step, bringing with her a sense of lightness, elegance, and joy. This sense of escapism through beauty is the expression of Maison Georges Hobeika at the peak of its savoir-faire.