ANGELINA JOLIE GODMOTHER OF WOMEN FOR BEES

Guerlain has joined forces with UNESCO and Angelina Jolie as the Godmother of the 2021 promotion of beekeepers, on a state-of-the-art, female beekeeping entrepreneurship program, “Women for Bees”. Taking place in the organization’s Biosphere Reserves, it will be led with the help of the French Observatory of Apidology (OFA) and will support beekeepers from Russia to Ethiopia to Cambodia.

“When women gain skills and knowledge, their instinct is to help raise others. I’m excited to meet the women taking part in this program from all over the world. I look forward to getting to know them and learning about their culture and environment and the role bees play in that. I hope the training will strengthen their independence, their livelihoods and their communities.” Angelina Jolie

Due to be set in motion on the 21st of June 2021, the 30-day training taking place at the OFA, located in the “Massif de la Sainte-Baume” in Provence – France, will welcome fifty women within five years, from five different UNESCO biosphere reserves each year. Each participant will acquire the theoretical and practical bases of the various aspects of beekeeping, including the running of a professional apiary thanks to the OFA Beekeepers’ expertise. The objective is to empower women through expertise-driven and sustainable professional activity. At the end of the training, the participants will have acquired all the protocols allowing them to sustain their bee colonies, become fully professional beekeeper-entrepreneurs as well as members of an international network of female beekeepers, and share their skills and knowledge to help train others.

By 2025, 2500 hives will have been built within 25 UNESCO Biosphere Reserves and 125 million bees will have been restocked. The 50 women to graduate by that year will have been trained and supported in establishing their own beekeeping operations – whilst participating in a vital, socially beneficial project.

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