EARTH DAY 2021: YSL BEAUTY REAFFIRMS ITS COMMITMENT TO SUSTAINABILITY

THIS EARTH DAY, YSL BEAUTY REAFFIRMS ITS COMMITMENT TO SUSTAINABILITY WITH THE ADVANCEMENT OF THE OURIKA COMMUNITY GARDENS

IN HONOUR OF EARTH DAY, YSL BEAUTY IS PAYING TRIBUTE TO ITS OURIKA COMMUNITY GARDENS IN THE ATLAS MOUNTAINS REGION OF MOROCCO.  

THIS INNOVATIVE UNDERTAKING, WHICH WAS ORIGINALLY STARTED IN 2013, HAS DEVELOPED OVER THE YEARS, LEADING TO SEVERAL GROWING AND BOTANICAL RESEARCH AREAS.

A POSITIVE IMPACT ON BIODIVERSITY: MORE THAN 200 SPECIES TOGETHER IN ONE PLACE
“The mission of the Ourika Community Gardens is to observe, cultivate and protect nature to enhance all that it offers,” says Stephan Bezy, International General Manager, Yves Saint Laurent Beauty.
“Building on the legacy of M. Yves Saint Laurent, this project renews the brand’s promise of enchantment by developing an innovative and socially responsible programme connected to the earth.”

FROM SEED TO SKIN: A FUTURE-FORWARD APPROACH TO INGREDIENTS
YSL Beauty embraces a long-term approach to research, creation, and innovation. By creating its first garden devoted to growing cosmetic ingredients,  YSL Beauty has adopted an innovative approach to research with a space entirely dedicated to botanical science

ACTING NOW FOR TOMORROW: AN OASIS OF SUSTAINABLE BEAUTY CULTIVATED BY WOMEN
In addition to its environmental contributions, the Ourika Community Gardens are also a human adventure, supporting women’s entrepreneurship and financial independence