GUCCI WILL PRESENT ITS CRUISE 2025 FASHION SHOW

 Following the recent announcement of the date and host city for the Gucci Cruise 2025 fashion show, the House is pleased to share that the new collection will be unveiled at Tate Modern.

Set against the backdrop of London's dynamic cultural landscape, Tate Modern provides the ideal setting to showcase Creative Director Sabato De Sarno’s vision for the Cruise 2025 show. Tate Modern stands as a hub of creativity and dialogue, where diverse perspectives converge to spark meaningful conversations and foster cultural exchange. Here, the interplay of art and architecture creates an environment that inspires innovation and challenges boundaries much like the city itself.

Inspired by multiple journeys to London over time, where he immersed himself in the city's diverse cultures, Sabato De Sarno seeks to capture the essence of London's spirit – a coming together of ideas, styles, and personalities, defined by contrasts that spark creativity.

Gucci's connection to London runs deep, tracing back to the foundation of the House by Guccio Gucci. Guccio's time in London in 1897 proved to be a pivotal moment, shaping his understanding of luxury and craftsmanship. Working as a porter at The Savoy hotel, Guccio was immersed in the city's vibrant culture, gaining insights that would later influence the brand's identity.

As Gucci prepares to unveil its Cruise 2025 collection at Tate Modern, the convergence of art, fashion, and heritage takes center stage. This occasion not only celebrates Gucci's storied history but also reaffirms its commitment to fostering dialogue across diverse cultural landscapes, embodying the interplay of places, people, moments, and aesthetics throughout its distinctive narrative.

As part of Gucci's broader commitment to fostering positive impact in culturally significant locations and their communities, the House is proud to support the Electric Dreams exhibition at Tate Modern, opening in Fall 2024, in addition to a three-year partnership fostering Tate’s work with young creatives. Embracing a shared commitment to inclusivity and empowerment, Gucci and Tate aim to encourage positive exchanges within communities, and inspire creativity across diverse audiences.