• Publish date: Saturday، 13 January 2024

The new Gucci by Sabato De Sarno confirms its interest in the construction of a visual identity exploring artistic, aesthetic and cultural references. On the eve of its menswear debut with the Gucci Ancora Men’s Fall Winter 2024 fashion show, he presents Gucci Prospettive 2: Ancora Milano, the second volume dedicated to Milan and its creative expressions. Curated by Paola Antonelli - architect, design curator, Milanese on loan to New York - the book leafs through many different dimensions and aspects of Milanese design.

 Gucci Prospettive 01

Unexpected impressions and combinations of cherished buildings, spaces, objects, and the people that created them conjure a portrait of a city that is deeply devoted to design. “We were inspired by the idea of frictions and attritions, contrasting flashes of brutalism with visions of commercial, entrepreneurial and industrial refinement, exploring the clichés of bourgeois elegance without discounting the more complex and radical nuances that make it quintessentially Milanese,” explains Antonelli.

 Gucci Prospettive 02

After the pictorial, photographic and poetic references, Antonelli and De Sarno together look at the city as a crib of design systems, whose stratification gives life to the Milanese identity. The physical spaces and objects, then, dialogue with those who inhabit and use them, in a continuous and in turn layered exchange.

 Gucci Prospettive 03

Paola Antonelli

Paola Antonelli is The Museum of Modern Art’s Senior Curator in the Department of Architecture & Design, as well as MoMA’s founding Director of Research & Development. Her work investigates design in all forms, from architecture to video games, expanding its reach to include overlooked objects and practices.