Saudi 100 Brands Makes a Distinguished Impact at Paris

Saudi 100 Brands hosted an exclusive fashion show at Palais de Tokyo in Paris, showcasing the Spring/Summer 2025 collections of eleven distinguished Saudi designers. This event, reflecting the vibrant culture of Saudi Arabia, featured mini shows, visual art by Rex Chouk, and music by the renowned DJ duo DishDash.

Burak Cakmak, CEO of the Saudi Fashion Commission, remarked, Our men’s collections bring a fresh perspective to fashion, combining luxurious comfort with forward-thinking designs that reflect the unique DNA of each brand. This event represents the voice of the young Saudi generation, eager to connect with international youth through innovative and expressive fashion.”

The show attracted influential global attendees, including Rawdah, Carlos Nazario, Nora Atal, Mishaal Tamer, Tamtam, and many others. The participating designers showcased their unique styles:

• 1886: Innovative designs and quality craftsmanship reflecting individuality.
• Awaken: Streetwear and ready-to-wear brand igniting a global movement.
• HINDAMME: Luxury label merging East and West, inspired by storytelling and cultural heritage.
• House of Cenmar: Blending craftsmanship, heritage, and avant-garde style into an extravagant fusion.
• KML: Contemporary wear through a research-based design approach.
• Mazrood: Timeless fashion pieces enhancing individuality.
• Noble & Fresh: Using architectural symbols and heritage elements from Saudi regions to create contemporary collections.
• Not Boring: Promoting individuality, authenticity, and contemporaneity.
• Noura Sulaiman: Luxury materials and traditional techniques creating quality garments.
• RBA New York: Celebrating diversity through sustainable fashion.
• Uscita: Saudi Arabia’s first gender-fluid fashion brand challenging traditional gender roles.

Following the event, a PR & Sales showroom was held at Hotel Mona Bismarck from June 20-22. On the evening of June 20th, a celebratory cocktail event featured industry guests who honored the presence of esteemed designers in Paris, with DJ duo DishDash providing a unique musical atmosphere.

The ground floor showcased key silhouettes from the designers, video installations, and a dedicated room highlighting the previous day’s event. The first floor displayed pieces from the SS25 collections of each designer.

Continuing the celebration, Saudi 100 Brands collaborated with GQ France for a cocktail event on June 21st, inviting Parisian fashion insiders to familiarize themselves with the Saudi designers.

The collections drew significant interest from media and buyers, indicating a promising future for the designers. The showroom and fashion show welcomed several notable guests and industry experts, underscoring the event’s global appeal and importance in the fashion world. Esteemed attendees included Laura Larbalestier (Fashion Director at Harvey Nichols UK), Judd Crane (Executive Director of Buying at Selfridges), Joseph Tang (Fashion Director at Holt Renfrew), Tiffany Hsu (Chief Buying Officer at MYTHERESA), Yumi Shin (Chief Merchandising Officer at Bergdorf Goodman), Simon Longland (Buying Director at Harrods), Bruce Pask (Senior Editorial Director at Neiman Marcus), Yoo Woo (Vice President DMM at Neiman Marcus), among many others