STELLA MCCARTNEY BOUTIQUE OPENS IN THE AVENUES, KUWAITWITH TRAFALGAR

  • Publish date: Tuesday، 24 August 2021
STELLA MCCARTNEY BOUTIQUE OPENS IN THE AVENUES, KUWAITWITH TRAFALGAR

Trafalgar Luxury Group opens Stella McCartney boutique at Prestige, The Avenues, in Kuwait.

STELLA MCCARTNEY BOUTIQUE

In 2001, Stella McCartney launched her eponymous luxury fashion house – as a lifelong vegetarian, she has never used leather, feathers, fur or skin in any of her designs – a revolutionary stance, then and now.

STELLA MCCARTNEY BOUTIQUE OPENS IN THE AVENUES

The socially-responsible label is the leader in  sustainable and cruelty-free luxury fashion, using eco-friendly materials, non-toxic chemicals, and natural resources in her collections. Stella McCartney is renowned for its sharp tailoring and sporty flare, embodying a modern and conscious femininity.

STELLA MCCARTNEY BOUTIQUE OPENS IN THE AVENUES, KUWAIT

The new boutique celebrates the world of Stella McCartney, reflecting the brand’s conscious approach to design, innovation and sustainability. The new 183 m2 store captures the spirit of Stella McCartney’s signature effortless collections and has been designed with bespoke personal experiences at its core.

STELLA MCCARTNEY BOUTIQUE OPENS IN THE AVENUES, KUWAIT  WITH TRAFALGAR LUXURY GROUP

The boutique will carry women’s ready-to-wear, accessories, lingerie, swimwear, eyewear and fragrance categories.

An intimate, personal and architectural atmosphere has been designed, inspired by the brand’s flagship store on London’s iconic Old Bond Street which opened in 2018.  The boutique is curated to bring a textured emotional experience into the retail environment, providing a space to connect, collaborate and create with the #StellaCommunity. The brand’s playful and conscious spirit is evident throughout the new space.

STELLA MCCARTNEY

Staying true to the brand’s commitment to sustainability and innovation; every effort has been made to move away from traditional high-impact luxury materials, and to use more handmade, organic and sustainably sourced elements in the new store design, echoing the same approach as in the Stella McCartney designs - reflecting the brand’s philosophy to reclaim, re-use and recycle.

Informative messages on sustainability can be seen throughout the boutique to aid in articulating and highlighting the brand’s ethos.

STELLA MCCARTNEY in Kuwait

Stella McCartney’s Autumn / Winter 2021 is inspired by ‘J for Joy’ from the McCartney A to Z Manifesto - an optimistic, energetic, colorful vision progressing forward, elevating performance wear archetypes and refocusing them with softness, sensuality and fluidity. Taking cues from military cuts, workwear, and winter sports, brand icons are cinched, including Stella’s signature tailoring. The season is energized by a bold use of color across varied and vibrant shades of pink, green, blue, red, orange and yellow. The freshness is balanced with a neutral palette of camel, khaki, grey, cream, navy, ink, black and white. Texture is central, felt in soft polyester Teddy Mat and smooth Alter Mat vegan leather.

Trafalgar Luxury Group opens Stella McCartney boutique

Established in 1972, the Trafalgar Luxury Group became a leading luxury retailer in the Middle East, with the group’s success attributed to its strategic partnerships with leading international brands including Chopard, Patek Phillipe, Harry Winston, Tag Heuer, Dior, and Gucci. Positioned in prime locations throughout the region, the company’s concepts and boutiques are uniquely designed to highlight the extraordinary craftsmanship of each brand and their offering, as well as to offer a memorable experience.

Trafalgar Luxury Group opens Stella McCartney boutique

“We are delighted to launch Stella McCartney in Kuwait, and to be part of the company’s new milestone with the opening of the new store at The Avenues mall. We are truly pleased to introduce the luxury lifestyle brand at the forefront of sustainability, to the market, and are confident their conscious designs will be well received.” — Amer Al Ansari, Managing Partner of Trafalgar Luxury Group.

About Stella McCartney

Stella McCartney is a luxury lifestyle brand that was launched under the designer’s name in 2001. Stella’s approach to design emphasizes sharp tailoring, natural confidence and an effortless attitude.  The brand is committed to being an ethical and modern company, believing it is responsible for the resources it uses and the impact it has on the environment. It is therefore constantly exploring innovative ways to become more sustainable, from designing to store practices and product manufacturing. As a lifelong vegetarian, Stella McCartney never uses any leather, fur, skins or feather in any products for both ethical and environmental reasons, setting a standard for the use of alternative materials. Supporting circularity, the brand is embracing new business models that will transform how clothes are produced, sold, shared, repaired and reused; promoting long-lasting product with extended use to reduce environmental impact.


The brand now offers women and menswear ready-to-wear, as well as handbags, shoes and a kids line. It has also developed under licensing eyewear, lingerie, swimwear, fragrances and a long-term partnership with adidas. The collections are currently available in more than 100 countries at wholesale, and through 46 freestanding stores including London, New York, Dubai, Paris, Milan, Tokyo, Hong Kong and Shanghai. To discover more, please visit stellamccartney.com.

www.stellamccartney.com

About Trafalgar Luxury Group

Ambition, dedication, imagination are words that describe how the Trafalgar Luxury Group became a regional premier luxury retailer in the Middle East. Established in 1972, the group’s success can be attributed to its strategic partnerships with leading international brands including Chopard, Patek Phillipe, Harry Winston, Tag Heuer, Dior, and Gucci. With prime locations throughout the region, its concepts and boutiques are individually designed to highlight the extraordinary craftsmanship of each product and to create a memorable customer experience.

In 2018, the Kuwait born family-built group entered a strategic partnership spearheading its plans for regional expansion while steadily growing its luxury sector portfolio to represent exclusive watch and jewellery brands, fashion brands, and electronics with its recent Apple Premium Reseller concept.

Today, the group operates within five countries across the GCC, Kuwait, Saudi Arabia, United Arab Emirates, Bahrain, and Qatar, and is well geared to meet future challenges with a portfolio of numerous concepts and boutiques spread throughout the region, over 150 team members, and an unmatched reputation for professional ethics.

www.trafalgarkuwait.com

www.itsluxury.com