CHALHOUB’S LOYALTY PROGRAMME, MUSE, LANDS IN BAHRAIN

Chalhoub Group’s luxury loyalty programme, MUSE, launched in Bahrain in October following its great success in the United Arab Emirates, the Kingdom of Saudi Arabia, and Kuwait. The loyalty programme currently boasts over two million members, who earn points when they shop online or in-store with participating brands. Truly unique, MUSE reimagines the typical loyalty programme by placing emphasis on experiential rewards, allowing its members to redeem points in the form of transactions or experiences.

MUSE will be partnering with 10 brands across 14 stores in Bahrain, including premium fashion and beauty brands such as Kenzo, Ralph Lauren, Saks Fifth Avenue, and YSL Beauty. These brands expand MUSE’s existing rewards structure at over 50 brands and over 400 stores across the region.

Members will be able to collect MUSE Points when they shop online and in-store at participating brands. The Points can be redeemed on a range of amazing opportunities, such as shopping sprees with member-exclusive prices, and unique experiences that truly highlight MUSE’s emphasis on customer-centricity.

All MUSE members also receive complimentary services such as alterations, valet parking, home delivery and GCC shipping when they sign up to the programme. Each membership tier additionally comes with tailored benefits such as early access to seasonal sales, consultations with the MUSE Concierge, birthday bonuses, and a range of delightful experiences.

Members can collect and redeem MUSE Points at all participating brands and stores across Bahrain, the United Arab Emirates, KSA, and Kuwait. Beyond the transactional value of traditional loyalty programmes, MUSE uses data insights combined with human interactions to bring its members priceless moments. With this in mind – MUSE seeks to be loyal to their members, to celebrate each and every one of them, and to enhance their retail journey with one-of-kind experiences.

The MUSE programme is available via a mobile application, underlining MUSE’s forward-thinking approach. Members can also sign up on the MUSE website and in-store, for their ease and convenience. MUSE’s digital ecosystem ensures that customers have the smoothest experience possible, whether online or in person.

The Chalhoub Group looks forward to serving the Bahrain luxury market with their experience and technical knowledge of what customers want, and always going one step further.

Download the MUSE app for free on the App Store or Google Play to begin your journey with MUSE.

For more information, visit experience-muse.com and follow on Instagram @experiencemuse