BLOOMINGDALE'S ANNOUNCES THE LAUNCH OF ITS FIRST EVER GLOBAL BEAUTY

Discover Luxury, Innovation, and Personalization at The Ultimate Beauty Destination

Bloomingdale's is proud to announce the world’s first ever beauty store in Abu Dhabi, located in the newly launched Reem Mall, on Reem Island. This exceptional store has opened its doors and offers an unparalleled range of luxury products, cutting-edge technology, and bespoke services for beauty enthusiasts. The opening highlights the importance of the region and the growing power of the Middle Eastern beauty consumer.

1st Ever Worldwide Beauty Concept with Unmissable Brands

An array of leading international, niche, and exclusive brands awaits you, offering the ultimate luxury experience, with names like CHANEL, DIOR, Hermès, Estee Lauder, and Ex Nihilo. In addition, exclusive brands like Dries Van Noten, Van Cleef & Arpels Beauty, MEMO Paris, and Gucci’s The Alchemist Garden collection await to be discovered.

Digital Enhancement

Technology is at the forefront, enhancing customers’ in-store experience as well as offering the opportunity to integrate beauty technology into their home routines. In-store Magic Mirrors bring to life the latest shades and styles which can be tried on without liTing a finger or make-up remover! The digital LiT & Learn product displays unveil interactive product insights that make every choice a delightful discovery.

The digital realm meets the physical beauty universe, with personalized product recommendations that redefine the online shopping journey. Additionally, embracing the spirit of convenience, Bloomingdale's Abu Dhabi ensures a seamless experience with its same day delivery service.

Services Beyond Imagination

Discover a destination where the services are as luxurious as the products themselves. Two lavish beauty rooms, including a dedicated La Prairie haven, offer indulgent treatments to whisk the customer away from the everyday hustle and bustle. Anchored at the heart of the store, a beauty bar

awaits to surprise and delight with a rotating calendar of brands. Personalized shopping with dedicated expertise is available on arrival and the convenience of click & collect seamlessly blends the digital and physical worlds. The exclusive Bloomingdale's Beauty Loyalty Program offers early access, exclusive gifts, and event invitations celebrating unique style. And for online aficionados, the same-day delivery service brings their beauty wish list right to their doorsteps in Abu Dhabi.

Unlocking Beauty Wisdom: Expertise Redefined

The lineup of beauty events, masterclasses, and workshops, hosted by industry maestros, will offer a chance to elevate routines with insider Cps and invaluable insights that redefine the approach to beauty. Step into Bloomingdale’s Abu Dhabi...your newest beauty destination awaits!