BLOOMINGDALE’S ANNOUNCES The LAUNCH OF ODD MUSE

Bloomingdale's is thrilled to announce the launch of the luxury womenswear brand Odd Muse across the Middle East. This exciting partnership marks a significant milestone for Odd Muse, introducing their timeless designs to the Middle Eastern market.

Odd Muse, founded by Aimee Smale, is a London-based luxury womenswear label known for its commitment to timeless, versatile garments designed to last. Since its inception in 2020, Odd Muse has delivered collections that exemplify simplicity, elegance, and innovative silhouettes, making it a standout in slow-focused fashion.

Founder and Creative Director Aimee Smale expressed her enthusiasm about the launch: "We are thrilled to bring our brand to Bloomingdale's Middle East. This partnership represents a significant milestone in our global expansion strategy. The Middle East is a region rich in culture and style, and we are excited to offer our unique designs to an audience who appreciates high quality and innovation. Partnering with Bloomingdale's, a name synonymous with luxury and fashion excellence, allows us to connect with customers in a dynamic and prestigious retail environment, and we couldn’t be more grateful for this opportunity.”

Explore the world of Odd Muse at Bloomingdale's in The Dubai Mall, available now

Shop online by visiting: www.bloomingdales.ae