MTHAYEL AL ALI IS ONE OF THE FACES OF IDÔLE NECTAR GLOBAL CAMPAIGN

Lancôme is writing a new chapter in the Idôle adventure with the creation of a fourth fragrance that teams its commitment to sustainable development with the most profound aspirations of our time.

Driven by this powerful mindset, Lancôme announced that leading Regional Content Creator and Entrepreneur, Mthayel Al Ali is one of the faces of the global launch campaign.

More than a fragrance, Idôle Eau de Parfum Nectar captures the strong beliefs that Lancôme upholds and shares with today's women. A concrete effort to move the world in the right direction.

Paving the way with bold creativity and commitment, it encourages all women to take their shot. Better me, Better world.