BACKSTAGE AT MOSCHINO FW24

Moschino is delighted to present its Fall Winter 2024 collection at Milan Fashion Week. For his Moschino debut, creative director Adrian Appiolaza paid homage to the House of Moschino and its founder Franco Moschino - its tradition of excellence and wit, his essence. History is a foundation, to build a new language from an existing vocabulary. There is an exploration of the meaning of Moschino, of Franco, on first-name terms.

For his Moschino debut, creative director Adrian Appiolaza paid homage to the House of Moschino and its founder Franco Moschino - its tradition of excellence and wit, his essence. Clothes are drawn from a sartorial vernacular, classics to be twisted: the trench, the foulard, denim, the tailored suit, lingerie, clutched pearls, a tie. All are subverted and inverted, championed as they are challenged. They are joined by the esthetic equivoques characteristic of Franco Moschino - his trompe l’oeil and trickeries, constant contradiction of elitism and snobbish values, his question marks, emblems of an insistent interrogation of meaning at the core of any work bearing his name. His distinct lexicon of fashion, the identity of this house. These were his obsessions, they become ours.

At this collection’s heart, is a reflection of Moschino’s soul. Playfulness, irreverence, startling originality. And, above all, joy.