LOEWE Perfumes supports Todolí Citrus Fundacióand

LOEWE Perfumes expands its synergy with nature by supporting the Todolí CitrusFundació, a not-for-profit organization that promotes the study, awareness andpreservation of citrus plants and rare varieties.

Based in Palmera, Spain, on the shores of the Mediterranean Sea, and founded byValencian art curator and horticulturalist, Vicente Todolí, the foundation’s lush gardensboast more than 400 varieties of citrus trees and shrubs, as well as a specialisedlibrary and laboratory for research into gastronomy and essential oils. LOEWE Perfumes’ financial support will help to preserve this unique site of Spanish culture andheritage.

To celebrate the partnership the foundation’s fruits feature in the LOEWE Perfumes2024 summer campaign photographed by Bobby Doherty.

In the campaign, fragrances (LOEWE Agua Drop, LOEWE Solo Vulcan, LOEWE AguaElla, LOEWE 7, LOEWE Aire Sutileza) and Home Scents (Wasabi, Orange Blossom andTomato Leaves) are photographed amongst the irregular outlines of rare varieties ofcitrus like theCitrus limonimedica Maximaand theCitrus fortunella Maxima,showcasing the beauty and vibrant colours of these organic forms and hinting at thenatural inspirations of the Botanical Rainbow and Home Scents portfolios.

Crafted to enhance a myriad of moods and emotions, with a world of harmoniousolfactory combinations, LOEWE Perfumes collections invite you to curate your ownunique rainbow of nature-inspired fragrance for body and home this summer.

About the Botanical Rainbow

LOEWE’s entire range of nine iconic fragrance families compose the ‘BotanicalRainbow’: a bold, inclusive and colourful collection inspired by nature and defined by asingle block-shaped bottle design by Jonathan Anderson. Rendered in a kaleidoscopicarray of colours—each expressing the unique personality of the scent within—theBotanical Rainbow’s scents are highly collectable and often complementary, capturingmyriad emotions, moods and attitudes designed to enhance daily life. Furtheremphasising the link between the perfumes, the importance of craft and the beauty ofnature, a tactile wooden cap tops every bottle.

About the products

LOEWE Aqua Drop is refreshing and floral, with notes of bergamot, orange flowerabsolute and the rich and ambery aspects of the LOEWE Accord.

LOEWE Solo Vulcan is aromatic and singular, with notes of thyme, lavender, vetiver,orange flower absolute and the rich and ambery aspects of the LOEWE Accord.

LOEWE Agua Ella combines notes of lemon, rose and waterlily and is inspired by thesparkle of light on flowing water.

LOEWE Aire Sutileza is floral and delicate with notes of pear, muguet and jasmine,inspired by pure and fresh air.

LOEWE 7 is intense and mysterious, and composed of seven ingredients includingincense, red pepper berries and red apple.

LOEWE Orange Blossom is a honeyed, earthy-yet-clean scent evocative of the flowersof the orange tree with citrus, sweet and fresh green aspects.

LOEWE Tomato Leaves evokes the fresh, verdant aroma of the vines just before theyburst into fruit. It reveals delicate notes of cassis berries once lit.

LOEWE Wasabi is a green and spicy aroma with a fresh, uplifting scent that revealsnotes of basmati rice and lemongrass