KAREN WAZEN OPENS ITS FIRST FLAGSHIP STORE IN BEIRUT

KAREN WAZEN, the namesake label of founder and globally recognised fashion identity Karen Wazen has opened its first flagship store in ABC Achrafieh in the heart of her hometown Beirut, Lebanon.

Located on Level 1 of ABC’s upscale Achrafieh location, the Karen Wazen flagship store marks the label’s third outpost in Lebanon and fifth retail space overall in the Middle East as part of its continuous expansion to bring the brand’s universe closer to its fans through unique physical experiences.

The Karen Wazen flagship is a full-fledged boutique housing its latest collections and best-selling eyewear for women, men and kids, as well as the jewellery line first introduced in February 2024.

The store opens to a strikingly sleek industrial space dominated by stainless steel. Wall-to-wall shelving and a conveyor-belt style podium with rotating products are rendered in polished silver metal – a stripped-back yet modern appeal that instantly draws attention to the vibrant colourways and dynamic silhouettes of Karen Wazen’s sunglasses and jewellery offering.

The store also sees an unexpected enhancement with a permanent photo booth installation, lending to the brand’s spirit that draws on nostalgia through its design inspiration and creative visuals, and inviting store visitors to cement their shopping experience into permanent mementos.

Founder Karen Wazen shares, “It personally means so much to me to open our first flagship store in ABC Achrafieh – a place where I spent most of my years as a teen and young adult shopping and hanging out with friends. It’s not lost on me what a significant accomplishment this chapter holds for our Lebanese-owned brand as it makes me so proud that we’re opening a third location Lebanon. I hope everyone who visits has a fun experience as much as we’ve had an enjoyable time making this dream of a store a reality.”

Visit and shop the latest collections at the Karen Wazen store in ABC Achrafieh, Level 1 - Beirut, Lebanon.