PRADA INTRODUCES THE NEW SIGNATURE FEMININE FRAGRANCE, PRADA PARADOXE

Prada Paradoxe captures the essence of the undefinable and ever-evolving Prada woman, who is never the same, but always herself. Showcasing a timeless white flower bouquet reinvented into an avant-garde signature and encapsulated in an iconic yet unexpected triangular bottle, the fragrance embraces all paradoxical dimensions of scent and self.

THE PRADA PARADOX

Immediately curious, ultimately revelatory; what is a paradox, but boundless perspectives revealed?

The reconciliation of unexpected elements to inspire new dialogue is woven into the Prada DNA. In a confluence of conundrums, Prada Paradoxe is the quintessential expression of the Prada woman in all her forms, a fresh perspective on the enigma of femininity.

The new signature feminine fragrance explores the symbiosis of contradiction embedded deep within Prada: craftsmanship and technology, tradition and modernity, challenge and refinement, rigor and fantasy.

It is here, within this new-forged space that lives Prada Paradoxe, a fragrance as curious as it is comforting.

THE PRADA WOMAN, IMPOSSIBLE TO FRAME

Prada Paradoxe is a celebration of multi-dimensional self-exploration and expression in perpetual evolution: a woman who is never the same, yet always, uncompromisingly herself.

The Prada paradox is an expression of the complexity of the self and the liberation that comes with being an indefinable woman. Here, women’s’ contradictions reveal their commonalities, unlocking multiple dimensions of being while starting a dialogue that dissects and discovers. The perpetual push-pull of paradox is an intention, a positive purpose, and a space to embrace the symphony of women’s unique expressions to be any number of things at any one time.

The immediately recognisable signature of a woman impossible to frame.

THE CONFLUENCE OF CONTRADICTION

An augmented anagram of Prada and a nod to the inquisitive Prada spirit, Prada Paradoxe is a name that is playful in essence, an intention to reconsider and reconstruct. It is an invitation to redefine the relationship between a woman and herself through the dynamic dialogue within every one of the dimensions that make her who she is.

It is the nature of a paradox to question, to bring together a contradiction of elements to reveal a profound truth. Prada Paradoxe is a slow reveal that appears upon reflection, an enthusiastic embrace of holism, wherein the sum of parts possesses impossible power.

AN ICON, RECONSTRUCTED

The Prada Paradoxe bottle is an expression of the house’s essence of reinvention and constant, inquisitive dialogue. Inspired by the original iconic Prada triangle logo, the bottle sees the logo reinvented once again into a timeless possession.

In a shift from traditional perfume bottle architecture, the flacon is minimal and luxurious, designed to rest on its side. Askew yet powerfully grounded - displaced, yet stable - Prada Paradoxe forms an aesthetic right angle, sweeping optimistically upward from base to cap. The luminous, radical structure of the bottle encapsulates the Prada codes of sophistication and avant-garde with a touch of eccentricity. The signature triangle shape is contrasted by rounded angles, while the accents of the intense black logo are presented on a delicate coral pink hue. Feminine, yet disruptive - and immediately recognizable - the bottle is topped with a gold pump mirroring the gold logo stamped upon the jet black cap, and finished with the Prada coat of arms.

The outer box is etched to echo Prada’s signature Saffiano leather cross-hatching. Reconciling function and form, the cut-out triangle logo shape at the box’s peak allows for easy opening. An interplay of the fragrance’s coral pink hue and a semi-shine, intense black unite in the Prada logo, partially obscured by the white Prada Paradoxe label - a symbol of Prada’s nod to this new expression of femininity.

A QR code in the silhouette of the Prada triangle features on every box. Each is an invitation to explore Prada Paradoxe and discover more, including AR experiences, filters, and behind-the-scenes content.

Prada Prada Paradoxe is an Eau de Parfum available in the following sizes:

30ml / 1.0fl oz

50ml / 1.7fl oz

90ml / 3.0fl oz

100ml refill / 3.4fl oz

ICONIC INGREDIENTS, REINVENTED

Prada Paradoxe embraces the enigmatic facets of iconic ingredients to reveal new sensory experiences. Prada Paradoxe is the intimate realization of a unique curation of dimensions.

True to the creative spirit of the brand and under the creative direction of Miuccia Prada and Raf Simons, the fragrance was blended by Givaudan Master Perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu to reconcile the timelessness and the avant-garde, nature and innovation.

Celebrating multidimensionality in an interplay of opposites, Prada Paradoxe redefines an intense feminine sensuality through contrasting expressions. With dominating notes of neroli and jasmine, the timeless florality of a white flower bouquet is twisted with an avant-garde olfactory signature of Ambrofix™ and Serenolide™ accord to create an intimate and enduring trail led by a vibrant warmth.

A technological world first sees Prada Paradoxe explore nature through an innovation shaped for Prada that extracts the scent of the neroli bud before it opens. The fragrance reinvents freshness by capturing the brief floral, crispy and fresh dimension of the flower.

An unexpected dimension of sensuality is revealed through the use of Ambrofix™, typically used in masculine scents. This innovative bio-converted amber is naturally derived to deliver a powerful, stable, and authentic woody ambergris note.

One of the most diffusive in the world, Serenolide™ is a new and revolutionary musk molecule that redefines intensity by creating a recognizable yet intimate trail. This elegant musk reveals an intensity experienced beyond its traditional place in the dry-down, ensuring the note is immediately noticeable from the top, in a second-skin experience.

Olfactive Family:

Floral Ambery

Notes:

Top: Calabrian Bergamot Heart, Tangerine Essence, Pear Accord

Middle: Neroli Essence and Neroli Bud Essence, Tunisian Orange Flower Heart Absolute Blossom, Jasmine Sambac Absolute

Base: Amber Accord (Ambrofix™), Laos Benzoin Resinoid, Madagascar Premium Bourbon Vanilla Infusion, White Musk Accord (Serenolide™)

PRADA PARADOXE: RECONCILING CREATIVITY AND RESPONSIBILITY

Prada has a responsibility to propose design objects and initiatives that promote positive change, ensuring the Prada Paradoxe refill programs and environmentally conscious practices remain highly visible at point of sale and via educational tools and assets.

Prada Paradoxe is a fragrance built on three sustainably sourced ingredients including Moroccan Neroli Oil, Vanilla Infusion and Calabrian Bergamot Heart

The new multi-step bioconversion process behind Ambrofix™ allows amber to be naturally derived from sugar cane rather than sage.

And Serenolide™ is a new, renewable musk molecule that is one of the most diffusive in existence created for this fragrance.

Prada Paradoxe packaging is recyclable, including boxes and bottles. The glass bottles have been designed to limit their weight and use of glass, and boxes are FSC™ MIX certified ensuring a more sustainable choice of paper and paperboard.

The entire Prada Paradoxe range is refillable, allowing for less packaging material. A single 50ml bottle of Prada Paradoxe and a 100ml refill helps avoid the use of 40% less materials in total as opposed to three 50ml bottles of Prada Paradoxe. This includes 29% of glass, 67% of metals, 48% of plastics and 41% of cardboard.