Saudi100 Brands return to Paris during Men’s Fashion Week

The distinguished Saudi100 Brands program, a flagship initiative by the Fashion Commission, returns to Paris for the third time, spotlighting fresh talent at the SS25 Men’s Paris Fashion Week.

This year, 11 standout menswear brands, that have been carefully selected to represent the best of Ready-to-Wear and Streetwear from Saudi Arabia, will be showcased: 

KML, Hindamme, Noble and Fresh, Noura Sulaiman, Not Boring, RBA New York, Uscita, 1886, Awaken, House of Cenmar.

On June 19th, a spectacular fashion show will feature these designers, accompanied by exclusive visuals from acclaimed Saudi artist Rex Chouk and music by the leading Saudi DJ duo, DishDash.

The festivities continue on June 20th with a cocktail party to mark the opening of the Parisian showroom. Key fashion figures, including editors, influencers, and buyers, are invited to mingle and engage with the designers, fostering valuable connections.

From June 20th to June 22nd, the 11 brands will present their latest collections in a dedicated 3-day showroom. Each brand will have its own space, welcoming buyers and press for an in-depth look at their innovative designs.

"Paris Men’s Fashion Week offers a unique opportunity to witness how Saudi heritage seamlessly translates into modern silhouettes and styles," said Burak Cakmak, CEO of the Saudi Fashion Commission. "Fashion holds significant cultural importance in Saudi Arabia, and the local brands’ participation highlights the dynamic evolution of our streetwear culture. This event will spotlight emerging talents, showcasing the innovative spirit and creative energy that define Saudi fashion today."

Join us in celebrating the vibrant creativity and unique vision of Saudi menswear brands at this prestigious global fashion event.