SERGIO ROSSI ANNOUNCEMENT

Sergio Rossi S.p.A. announces the appointment of Paul Andrew as Creative Director.

Italian luxury footwear brand Sergio Rossi is pleased to announce the appointment of Paul Andrew as Creative Director, effective July 23^rd, 2024.

A leading voice in the new generation of design talent, Paul Andrew cultivated his aesthetic and technical expertise alongside Donna Karan, Calvin Klein, Narciso Rodriguez and the late Alexander McQueen. Andrew launched his eponymous collection of women’s footwear in 2013, soon thereafter extended the line to include men’s footwear, and in 2014 became the first shoe designer and the youngest brand to win the CFDA/Vogue Fashion Fund. In 2016, Salvatore Ferragamo appointed Andrew Design Director for women’s shoes, and one year later promoted him to Women’s Creative Director. Following the global success of his first collections, Andrew was named Creative Director of all Ferragamo product categories in 2019 – the first individual to assume this title since Salvatore Ferragamo himself helmed the brand. Andrew’s work is at once daring and pragmatic, balancing handmade craftsmanship with the latest material and technological innovations. His passionate work ethic, dedication to brand building and entrepreneurialism have earned him critical praise and commercial respect internationally. 

In Paul Andrew’s view, design must inspire and seduce and just as importantly function and endure. Fashion as evidence and also a provocation of culture is what intrigues him, prompting him to seek out a future that is waiting to be imagined and created. Since exiting his role at Ferragamo, Paul Andrew relaunched his namesake brand, which is today distributed globally through select retailers and specialty stores.

“Paul Andrew is a remarkable and exciting talent to lead the creative direction of our legendary Sergio Rossi brand. He is admired across the world for his innovative footwear design and technical fluency. He brings a deep respect for our brand heritage, an instinctive understanding of our diverse audiences, and above all a vibrant creativity 

that will capture the imagination of the Sergio Rossi woman of today and tomorrow,” commented Helen Wright, Sergio Rossi CEO.

“I am honoured and delighted to join Sergio Rossi as Creative Director, a world-renowned house of shoemaking whose roots and legacy speak to the lasting power of Italian savoir-faire. And I look forward to building upon Sergio Rossi’s own unique spirit of innovation and high craft as we propose a bright new vision for the brand today,” said Paul Andrew.

“Lanvin Group is pleased to announce the addition of Paul Andrew to the Sergio Rossi team. With his creative design expertise and forward-thinking approach, Paul is set to lead Sergio Rossi into a new era of success. This new direction for the brand aligns seamlessly with our mission to uphold its rich heritage while catering to the evolving tastes of our clientele,” commented Eric Chan, CEO of Lanvin Group.

“Celebrating seven decades of unmatched craftsmanship and artisanal excellence, Sergio Rossi has established itself as a distinguished name in the luxury footwear market worldwide. Sergio Rossi is a treasured member of our family, merging tradition with innovation. With the appointment of Paul Andrew, we are excited for the brand’s ongoing evolution and prosperity,” said Zhen Huang, Chairman of Lanvin Group.