• Publish date: Sunday، 13 March 2022

The T Monogram collection goes on an imagined journey to destinations that inspire us

Tory Burch LLC celebrates the launch of its new T Monogram campaign, starring Liya Kebede, Lara Mullen, Sherry Shi and Ajok Madel.

Continuing the success of the brand’s signature T Monogram — a classic pattern inspired by traditional quilting — this new campaign offers a window into the Tory Burch World.

The T Monogram collection goes on an imagined journey to destinations that influenced this iconic design, from Marrakesh, Shanghai and Amalfi to Valley Forge, the beautiful Pennsylvania countryside where Tory grew up.

Tory Burch, Executive Chairman and Chief Creative Officer of Tory Burch LLC and Founder of the Tory Burch Foundation said: "Our T Monogram jacquard reminds me of the cross-stitch patterns on Pennsylvania Dutch quilts I loved growing up. The geometry, handwork and artistry.”

The T Monogram honors Tory Burch’s distinctive logo and history. When Tory launched the brand, she created a logo that was a design element: A classic serif T and its mirror image encased in a circle, inspired by the geometry of Moroccan architecture and interiors by David Hicks. Using digital collage and bold colors, the graphic T Monogram campaign reflects the artisanal allure and timelessness of the brand’s logo.

Further building upon this iconic collection, Tory Burch is thrilled to launch the T Monogram Moon for Spring/Summer 2022.

Evoking travel and adventure, the circular shape of a vintage canteen bag for wherever the road leads you. Its structured frame is rounded out with stitched leather trim, a top zipper and protective brass feet on a flat base.